Head of Brand - DTC Women’s Apparel

the client is seeking a Head of Brand to lead branding strategy for direct-to-consumer women’s apparel. This role will oversee how the brand is positioned and expressed across channels to support growth, customer engagement, and a consistent customer experience. Key responsibilities will typically include developing and executing brand strategy, managing brand messaging and creative direction, and partnering cross-functionally to align brand initiatives with marketing and merchandising priorities. The role will be expected to guide go-to-market efforts, strengthen brand awareness, and help ensure campaign and product storytelling are cohesive and on-brand. The position is expected to require strong leadership and experience driving brand development in a DTC environment, with an emphasis on understanding customer needs and market dynamics. Experience in women’s apparel branding may be beneficial, along with the ability to collaborate effectively, manage priorities, and translate strategy into impactful brand execution. Confidential