Social Media Coordinator

Description: At LSKD, our mission is to inspire our community to be 1% better every day. That's why we create high-quality functional sportswear with a street aesthetic to support our community on their journey. We believe the mindset extends beyond fitness—it's about growing personally, professionally, and in every area of life. We are Australian-owned and operated, and while our global HQ proudly calls Logan home, the energy that started it all has grown into a thriving global community united by the pursuit of becoming 1% better. The gig, in a nutshell: You’ll be the one behind the scenes and in front of the camera building and running our Social Media for LSKD USA - mainly on IG and Tiktok - and making sure it just keeps getting better. Think: how we talk to our muse, how we pull new athletes into the LSKD community, and how our content backs up everything else we're doing to share our mission of being 1% better every day. You’ll get your hands dirty with content, platform management, community engagement and digging into the numbers, all while teaming up with people across the business to help push LSKD forward in the USA. What we stand for (and what we need from you): Live and breathe the LSKD mission and values. Be Hungry, Humble, Smart. Lead with integrity, always Be a walking, talking LSKD ambassador, our mission and values aren't just words on a wall to you Obsessed with learning Who you are: You're chronically online (in the best way) and you actually get why something pops off on IG vs. Tiktok - you're not running the same playbook on both You've got a couple of years under your belt running social for a brand, and you know your way around content calendars, scheduling tools and analytics dashboards without breaking a sweat Numbers don't scare you, we don't expect a finance level of detail but you can pull a report, actually understand what it's telling you, and turn it into something the wider team can act on You're a natural at building relationships, whether that's an athlete, a creator, or a someone part of the team. You've got a good eye and a good ear: you know what looks and sounds like LSKD You're organised enough to juggle multiple platforms and campaigns at once You're always the first to know about a new feature, trend or meme, and you're itching to test it out before everyone else catches on There is no ego, just good work You are obsessed with fitness, running, or you're already part of a community that lives the active lifestyle, you'll fit right in with our sweaty crew What you’ll actually be doing: With support from our Australian team execute our Social Media Strategy (IG + TikTok + Pinterest... all of them), keeping it locked in with the Integrated Marketing Calendar and the bigger brand picture Team up with other LSKD team so that socials lines up with product drops, campaigns and brand moments, all feeding into the bigger Go To Market plan Get properly nerdy on our audience, who they are, what they're into, how they behave and share what you learn with our wider marketing team Plan and run social initiatives short-term, always tied back to the bigger business goals Optimise our profiles across Instagram, Facebook, Twitter, LinkedIn and beyond Stay ahead of the game on platform features, algorithm changes and best practice, so our organic reach stays strong Track and report on the numbers that matter: likes, reach, engagement, click-throughs, growth and actually do something with that data Find and build relationships with athletes, influencers, brand advocates and industry partners who can help spread the word and get us in front of new people Get involved in content creation, co-marketing and promo activities that build brand cred and awareness Work closely with Email, SMS, Paid Social and other channel owners so organic social is pulling its weight in bringing people in. Keep your ear to the ground on social conversations, trends and industry news, and turn that into content, engagement and smart positioning Why you’ll love it here: Founder-Led Culture: Work in a highly collaborative, fast-moving environment where your voice directly shapes the future of the brand Work from our Austin, Texas base alongside a passionate and driven team Move fast with us: you'll have the support, stretch opportunities, and room to grow as LSKD continues to scale globally with a focus on the US market Never stop learning - we'll support your personal and professional development with workshops, coaching, vision and goal setting, immersive learning experiences, and access to our LSKD Audible library Work from our vibrant HQ in Logan - perfectly situated between Brisbane City and the Gold Coast with onsite parking for an easy commute Prioritise your wellbeing with confidential support through our Employee Assistance Program Got big goals? From marathons to fitness comps, we’ll support your pursuit of 1% better every day with fitness event reimbursement Enjoy an epic team discount on LSKD gear and exclusive partner perks! Join us and you'll be part of a brand obsessed with getting 1% better every day! A place where your ideas move fast, your work shows up in the community, and your effort is genuinely part of something bigger than a job. LSKD is proud to be an equal opportunity employer. We're building a team that reflects our community, and a workplace built on equity, diversity, and respect for everyone in it. If you need any adjustments to feel your best throughout the recruitment process, just let us know, we've got you. One more thing: this role requires proof of your eligibility to work in the region this role will be based in. By applying, you're confirming you've got that sorted. #J-18808-Ljbffr