Integrated Marketing Specialist

Support execution of integrated marketing campaigns and go-to-market activities promoting Emerson’s measurement instrumentation portfolio and industry-focused solutions. Assist in developing customer-facing campaign assets, web content, paid and earned media, email marketing, video, social media, third-party advertising, and sales enablement resources. Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launches. Monitor campaign performance and prepare reports on engagement and other key marketing metrics. Identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes. Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives supporting business growth objectives. Requirements Bachelor's degree in Marketing, Communications, Business, or a related field. Zero years of experience in marketing, communications, digital marketing, or related discipline. Strong written and verbal communication skills. Strong organizational skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook. Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations. Demonstrated ability to work effectively in a collaborative, cross-functional team environment. Legal authorization to work in the United States. Emerson will only employ individuals legally authorized to work in the United States; sponsorship is not provided. Familiarity with AI-powered tools and technologies is preferred. Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation is preferred. Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives is preferred. Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing is preferred. Interest in industrial technology, automation, or business-to-business marketing is preferred. Experience leading campus organizations, volunteer initiatives, internships, or extracurricular projects involving collaboration and project management is preferred. Core Competencies Demonstrates strong capabilities in executing integrated marketing campaigns, developing customer-facing content, and analyzing marketing performance metrics. Proficient in project management and collaboration within cross-functional teams to drive business growth objectives. Highest-signal resume keywords Integrated Marketing Campaign Execution Content Development Project Management Marketing Performance Analysis Collaboration in Cross-Functional Teams ATS Optimization Keywords Hard Skills Marketing Digital Marketing Content Marketing SEO Data Analysis Campaign Management Lead Generation B2B Marketing Email Marketing Social Media Marketing Soft Skills Strong Written Communication Strong Verbal Communication Organizational Skills Collaboration Analytical Mindset Industry Keywords Measurement Instrumentation Automation Business-to-Business Marketing Market Research Competitor Analysis Tools & Technologies Microsoft Office PowerPoint Excel Teams Outlook AI-Powered Tools #J-18808-Ljbffr