Director of Marketing

Job Description

Job Description

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Scope and Purpose

The Director of Marketing leads Zellis's brand, demand generation, and marketing strategy across the entire residential portfolio. You are responsible for how Zellis shows up in every market—from the first digital ad a prospective resident sees to the signage and collateral inside our communities—and you are accountable for the leads, brand awareness, and reputation that result.

At Zellis, this role is built around two operating mindsets: Hospitality Excellence and Delivering Unexpected Value. You ensure every piece of marketing reflects the professionalism of a world-class hospitality brand, while using data and market insight to surface opportunities and solve problems before they slow down leasing performance.

You will lead and develop the marketing team, manage the marketing budget, and partner closely with leasing, operations, and executive leadership to align every campaign with occupancy and revenue goals. You will oversee digital marketing, content, public relations, and events, and you will use data and analytics to continuously refine strategy and improve ROI.

Our Core Values

At Zellis, everything we do is guided by four values that define how we show up—for each other, for our residents, and for our clients.

• Driven by Passion: We show up with energy, ownership, and a relentless drive to be better –  Your enthusiasm for the brand and the residents it serves sets the tone for every campaign the marketing team produces. You hold your team to a high creative and strategic bar, take ownership of how Zellis shows up in the market, and push through the obstacles that stand between an idea and a great campaign.
• Built Smarter: We run toward change and build better systems to stay ahead –  You build the marketing systems, playbooks, and technology stack—CRM, marketing automation, analytics platforms—that let the marketing function scale efficiently across a growing portfolio, and you're always testing new channels and tools that keep Zellis ahead of the competition.
• Experience Meets Insight: We combine experience and data to guide smarter decisions –  You translate market trends, campaign performance, and customer data into clear strategic direction—surfacing the insights that help leasing and operations teams understand what's working, what isn't, and where the next opportunity is.
• Service Without Compromise: We set a higher standard by anticipating needs and owning every outcome –  Every campaign, piece of content, and brand touchpoint you produce reflects Zellis's hospitality standard—accurate, on-brand, and delivered on time so leasing and community teams always have what they need to represent Zellis well.

Duties and Responsibilities

• Develop and execute Zellis's overall marketing strategy—covering digital campaigns, brand positioning, content, and public relations—to drive brand awareness and lead generation across the portfolio.
• Lead, mentor, and develop the marketing team, setting clear expectations and building a culture of creativity, accountability, and continuous improvement.
• Partner with leasing, operations, and property teams to align marketing campaigns with occupancy, renewal, and revenue goals at the property level.
• Analyze market data, competitive positioning, and customer insights to refine marketing strategy and improve return on marketing investment.
• Oversee the creation and distribution of marketing materials, including digital content, paid advertising, social media, and promotional events.
• Manage the marketing budget, ensuring efficient allocation of resources and accurate tracking of spend and results.
• Evaluate the effectiveness of marketing campaigns through metrics and analytics, reporting results and recommendations to senior leadership.
• Oversee digital presence across ILS platforms, the Zellis website, and social channels, ensuring listings and messaging are accurate and on-brand.
• Direct SEO, SEM, and content marketing efforts to strengthen Zellis's visibility and lead quality across every market.
• Manage relationships with outside agencies, vendors, and media partners supporting marketing initiatives.
• Ensure brand consistency across every touchpoint—signage, collateral, digital advertising, and resident-facing communications—across the portfolio.
• Stay current on industry trends, emerging marketing technologies, and best practices to keep Zellis competitive.
• Collaborate with executive leadership to shape messaging and positioning for new acquisitions, developments, or market launches.

Competencies

• Strategic Marketing Leadership –  Sets the vision and direction for Zellis's brand and marketing strategy, translating business goals into campaigns that drive measurable results across the portfolio.
• Team Development –  Builds, mentors, and manages a high-performing marketing team, providing clear direction and feedback that raises the quality and consistency of every campaign.
• Data-Driven Decision Making –  Uses analytics, market research, and campaign performance data to guide strategy, allocate budget effectively, and demonstrate ROI to leadership.
• Brand Stewardship –  Protects and elevates the Zellis brand across every channel and touchpoint, ensuring consistency in tone, visual identity, and messaging.
• Cross-Functional Collaboration –  Partners effectively with leasing, operations, and executive teams to align marketing initiatives with occupancy and revenue goals.
• Communication –  Communicates clearly and persuasively with the marketing team, cross-functional partners, executive leadership, and outside agencies or vendors.
• Integrity & Compliance –  Upholds Zellis policies and Fair Housing advertising standards, maintaining confidentiality and ethical standards in all marketing practices.

Knowledge, Abilities, and Other Qualities

• Strong knowledge of digital marketing platforms, marketing automation, CRM systems, and analytics tools.
• Familiarity with SEO, SEM, and content marketing strategies specific to real estate or multifamily housing.
• Proficiency in marketing automation software, data visualization tools, and social media platforms.
• Demonstrated success managing marketing budgets and multi-channel campaigns.
• Excellent leadership, communication, and project management skills.
• Knowledge of Fair Housing advertising requirements and industry compliance standards.

Experience, Training, and Education

• Bachelor's degree in Marketing, Business Administration, or a related field required.
• Master's degree in Marketing, Business, or a related discipline preferred.
• At least 7 years of progressive marketing experience, including a minimum of 3 years in a leadership role.
• Experience in real estate, rental, or property management marketing required.  
• Proficiency in Microsoft Office and common marketing/analytics platforms required.

Physical Requirements

This position requires the ability to:

• Sit for extended periods while working on a computer or attending meetings.
• Communicate effectively in person, over the phone, and through digital platforms.
• Move about the office, including climbing stairs.
• Occasionally lift, carry, push, or pull up to 25 pounds (e.g., office supplies, files, equipment).

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Driving Requirements

Valid driver's license and reliable transportation may be required for property visits, market research, industry events, and vendor meetings.

Note:  This job description is not intended to be all-inclusive. The employee may be required to perform other related duties as assigned.