Social Media Manager

OUR LEADERSHIP PHILOSOPHY At Lighthouse Credit Union, we believe all individuals, regardless of position level, are considered leaders. By providing a framework that balances clarity with adaptability, our Leadership Competencies aim to foster a culture of continuous growth and agile leadership. Lighthouse Credit Union is committed to embracing change, nurturing leadership talent, and ensuring our performance management practices are aligned with our vision of fostering a resilient and forward-thinking organization. As such, we all hold ourselves accountable to the following: LEADERSHIP COMPETENCIES Demonstrates Interpersonal Awareness & Skills A cornerstone of our collaborative work environment, this competency emphasizes effective communication, relationship building and teamwork. It also supports creating a positive work environment that values individual contributions and fosters teamwork. As an individual leader, you will guide your team in effective communication strategies, foster strong interdepartmental relationships and model collaboration. Embraces Change & Learning This competency focuses on adaptability, personal development and the advocacy and embracing of progressive change. You will be challenged to explore continuous learning opportunities to achieve excellence and foster a culture of growth and innovation. As an individual leader, you will build buy-in for change among team members, support their development and effectively manage team dynamics to achieve business results. You will also champion the benefits of change and encourage innovation and the generation of new ideas. Utilizes Critical & Creative Thinking Underlining the importance of innovative problem solving, challenging the status quo and strategic thinking, this competency is vital for driving excellence and leadership. This competency challenges to take initiative beyond one's immediate responsibilities. As an individual leader, you will effectively problem-solve through creative methods, lead changes with optimism and motivate the team by setting clear expectations and recognizing performance. Takes Personal Ownership This competency focuses on taking responsibility for performance goals, proactive collaboration and accountability. It highlights the significance of each team member taking ownership of their role and contributions while demonstrating leadership qualities regardless of their position. As an individual leader, you will build and maintain collaborative relationships across the organization, seek constructive feedback and ideas for improvement and hold the team accountable for business impact while supporting their development. POSITION SUMMARY The Social Media Manager plays a key role in strengthening Lighthouse Credit Union's brand through strategic storytelling, audience engagement, and data-driven social media initiatives. This position leads the development and execution of organic social strategies that build awareness, deepen connections, and align with broader marketing objectives, while ensuring content is platform-appropriate and on brand. This role also requires a strong understanding of paid content, emerging trends, audience behavior, and analytics, with the ability to contribute ideas that strengthen how Lighthouse Credit Union connects with members and communities. Working cross-functionally, the role creates engaging social-first content to support campaigns, products, and community impact, using insights and analytics to continuously optimize performance. This highly collaborative, hands‑on role requires strong organization and adaptability, serving as an integral member of the Brand team and supporting the organization's mission and community engagement. ESSENTIAL FUNCTIONS & RESPONSIBILITIES Develops, owns, and executes comprehensive social media strategies, platform playbooks, and content calendars aligned with organizational goals, brand priorities, and audience engagement objectives while establishing KPIs, processes, and performance benchmarks. Leads platform-level strategy across key social channels including LinkedIn, Facebook, Instagram, etc. and emerging platforms by defining each platform's role, audience approach, content strategy, and purpose to ensure differentiated and intentional execution. Maintains expertise in social media trends, platform updates, cultural moments, emerging technologies, and community engagement opportunities, proactively identifying and implementing innovative ideas that strengthen brand presence and audience growth. Demonstrates a deep understanding of paid social strategy, platforms, audience targeting, and performance metrics to provide informed recommendations and influence decisions that strengthen campaign effectiveness, audience growth, and overall business outcomes. Creates and oversees social content development by translating brand strategy, content pillars, and campaign objectives into platform-native creative concepts, content briefs, and storytelling opportunities. Collaborates with internal content creators, brand teams, creative teams and community partners to develop engaging social‑first content while ensuring consistency in brand voice, messaging, and visual standards across all platforms. Captures and creates original content through photography and video at events, branch locations, sponsorship activations, community initiatives, and organizational activities. Leads community management efforts by monitoring real‑time engagement, responding thoughtfully and appropriately to audience interactions. Monitors social channels for emerging issues, reputational risks, and member concerns; partner with Public Relations and internal stakeholders to support escalation processes and crisis communication efforts when needed. Leverages social listening and audience insights to identify emerging trends, member sentiment, and opportunities that inform content strategy, campaigns, products, and broader marketing initiatives. Writes, edits, and refines compelling social media copy, captions, and messaging for both planned and real‑time content while ensuring alignment with brand standards and communication objectives. Proactively identifies opportunities to build relationships and strengthen community engagement. Grows social media audiences and brand engagement through strategic content planning, audience segmentation, targeted messaging, and community‑building initiatives. Demonstrates strong knowledge of both organic and paid social media strategies, including platform algorithms, content optimization, paid amplification opportunities, audience targeting, and budget management to maximize effectiveness and return on investment. Develops and maintains reporting processes and measurement tools to track social media performance, audience growth, engagement, and campaign effectiveness using social listening and management platforms such as Meltwater and other third‑party tools. Analyzes performance data and translate insights into actionable recommendations, communicating results and key learnings to internal stakeholders while continuously optimizing content, campaigns, and social strategies. Partners cross‑functionally with Brand, Creative, Content Strategy, Public Relations, Media, Digital Experience, Analytics, Legal, Risk, Compliance, and other teams to ensure social media is fully integrated into campaigns and organizational initiatives. Maintains social media governance, policies, and operational processes within a regulated environment while ensuring compliance with organizational and industry standards. Identifies, evaluates, and cultivates relationships with relevant influencers, brand advocates, and community partners to expand audience reach and amplify content. Manages end‑to‑end influencer engagement activities including outreach, partnership development, content coordination, campaign execution, performance tracking, and ongoing relationship management to ensure alignment with brand goals and marketing objectives. JOB SPECIFICATIONS Ability to think strategically and develop measurable plans that support the company's business objectives. Proven ability in written and visual storytelling to bring a brand to life and drive engagement. Self‑starter who takes initiative to proactively own and drive efforts. Results‑oriented, with the ability to deliver results that impact business performance. Superior organizational, analytical, problem‑solving, project and time management skills. Ability to effectively prioritize, manage change, and meet deadlines while delivering high quality work and communicate effectively. Ability to successfully navigate a highly complex, matrixed, and collaborative business environment. Thorough proficiency in core project management software (e.g. Microsoft Word, Excel and PPT, project and content management tools) as well as content creation and editing programs (e.g. Canva). Demonstrate a willingness to adopt and leverage emerging technologies, including artificial intelligence (AI) tools, to enhance content development, streamline workflows, improve audience insights, increase operational efficiency, and support innovation across social media and marketing initiatives. Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to interact effectively with peers and leaders at all levels of the organization and serve as a brand ambassador. EDUCATION, TRAINING & EXPERIENCE BS or BA in PR, communications, marketing, or related field. 5+ years of experience in social media management with a strong focus on organic social and knowledge of paid Demonstrated experience owning and executing platform-level social strategies, with an understanding of how different platforms serve different roles within a broader marketing ecosystem Strong understanding of social content and storytelling, with the ability to translate brand and content frameworks into platform-native social execution Experience partnering cross‑functionally with content, creative, media, digital, and analytics teams Strong writing, editing, and communication skills, with attention to detail and ability to adapt tone for different audiences and platforms Experience managing social media calendars, publishing workflows, and community engagement in a fast-paced environment Familiarity with social media tools and platforms (e.g. Meltwater, Hootsuite, etc. tools) and comfort navigating platform updates and changes Highly organized, proactive, and comfortable working out in the community and cross‑functionally across the organization Curiosity and awareness of emerging trends across social platforms, content formats, and digital behavior, with a desire to continuously test and learn Work experience in Financial Services is a plus WORK ARRANGEMENT The working arrangement for this position is hybrid . Hybrid work is an opportunity to find the right balance between working in the office and remotely, especially if it supports individual success and the needs of our organization. Hybrid schedules are determined by the hiring manager based on business unit needs and may vary by department. TRAVEL REQUIREMENTS Travel will be required for events, content creation (nights/weekends as needed), ongoing training, meetings and/or other business needs. Note the majority of events will take place in NH, ME and MA so the individual will need to be within driving distance to these locations. Benefits Back Office Benefits That Work for You We know life doesn't pause when you're at work - and your benefits shouldn't either. At Lighthouse Credit Union, we offer real support for real life, with perks that help you stay healthy, grow your future, and take care of what matters most. Financial Relief & Support Student Loan & Tuition Assistance - Whether you're paying off debt or going back to school, we help lighten the load. Employee Loan Discounts - Get access to lower rates on personal loans, just for being part of the team. Weekly Paychecks - Because waiting two weeks shouldn't be the norm. 401(k) with Employer Match & Profit Sharing - We invest in your future with generous contributions and immediate vesting. Time Off That Respects Your Life Lighthouse Leave Program - Paid time off for major life moments, from welcoming a child to caring for a loved one. Volunteer Time Off (VTO) - Give back to your community with paid time to serve. PTO + Paid Federal Holidays - Rest, recharge, and celebrate without worry. Balanced Schedule - All branches close by 5pm and on Sundays - no late nights or unpredictable shifts. Health & Wellness Comprehensive Medical, Dental & Vision Plans - Coverage that starts quickly and fits your needs. HSA/FSA Options - Save pre-tax dollars for everyday health expenses. Discounted Pet Insurance - Because furry family members deserve care too. Employee Assistance Program (EAP) - Free, confidential support for life's challenges - available 24/7. Culture & Connection Annual Bonus Program - Celebrate your wins, your teammates' successes, and the Credit Union's growth - together. Engagement Groups - Join communities like Pride at Work, Women in Leadership, Book Club, and more. Ongoing Training & Career Growth - We invest in your development from day one. Annual Summit & Team Outings - Celebrate wins and connect with coworkers across the organization. LIGHTHOUSE CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr