Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

The Senior Manager, Marketing Operations leads the systems, processes, and team that enable Marketing to plan and execute campaigns and programs effectively.

The role oversees campaign and email operations, events and webinars, budget and spend management, marketing technology, and operational coordination across Marketing. This is a hands-on leadership role for an experienced operator who can bring structure to complex work, establish clear standards, improve cross-functional workflows, and ensure reliable execution.

The role partners closely with Demand Generation, Product Marketing, Growth Marketing, Communications, Finance, Revenue Operations, Sales, and the Marketing Engineering team.

Key Responsibilities:

• Own the integrated Marketing calendar and campaign intake, prioritization, resource coordination, dependency management, and launch-readiness processes.
• Oversee email and campaign operations, including audience segmentation, campaign builds, forms, landing pages, testing, deployment, tracking, and quality assurance.
• Lead the operational planning and delivery of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.
• Maintain accurate visibility into Marketing budgets, commitments, invoices, accruals, forecasts, and actual spend; partner with Finance and budget owners on reconciliation and variance management.
• Oversee the Marketing technology stack, including platform administration, governance, utilization, vendor management, renewals, and capability planning.
• Establish data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.
• Oversee Marketing's role in lead-scoring and routing processes, partnering with Revenue Operations to monitor performance, resolve issues, and implement approved changes.
• Establish clear intake requirements, service levels, documentation, templates, and execution standards.
• Standardize workflows, identify operational risks and dependencies, and continuously improve execution quality and responsiveness.
• Identify and implement practical AI-enabled improvements that reduce manual work and improve workflow efficiency, documentation, quality assurance, and team productivity.
• Report on campaign delivery, team capacity, service levels, budget status, and other measures of operational performance.
• Lead and develop the Marketing Operations team by setting clear priorities, providing effective support, and reinforcing accountability.

Skills and Experience Needed:

• Bachelor's degree or equivalent relevant professional experience.
• 8–10 years of progressive experience in B2B SaaS marketing operations, campaign operations, marketing automation, or a related discipline.
• 3-5 years team leadership experience
• Experience leading a team or managing a shared-service Marketing function.
• Hands-on experience with Marketo and Salesforce, including campaign setup, data flows, governance, and operational troubleshooting.
• Experience with 6sense or a comparable account-based marketing or revenue platform.
• Experience supporting a multi-product, multi-segment, or global Marketing organization.
• Strong knowledge of campaign operations, marketing automation, data quality, and system handoffs.
• Experience managing complex, cross-functional projects with multiple stakeholders, priorities, and deadlines.
• Strong financial and operational discipline, including budget tracking, reconciliation, vendor administration, and forecasting support.
• Practical fluency with AI-enabled tools and sound judgment regarding accuracy, data privacy, and appropriate human review.
• Strong prioritization, process-design, documentation, and stakeholder-management skills.
• Clear written and verbal communication skills, including the ability to identify risks and communicate recommendations and trade-offs.
• Ability to lead a team while remaining actively involved in operational execution.

Competencies:

• Accountability
• Decision Making
• Adaptability
• Business Acumen
• Collaboration
• Leading Change
• Creating an Inclusive Environment
• Planning & Organizing
• Customer Focus
• Dealing with Ambiguity
• AI Curiosity & Innovation

About the Company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world's leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.

Benefits and Perks:

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• US Based Employees
  • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
  • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
  • Medical Flexible Spending Accounts available.
  • Dependent Care Flexible Spending Accounts available.
  • Basic life insurance in the amount of $50,000 or 1 X's your salary (whichever is higher).
  • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
  • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
  • Paid Time Off (PTO)/Holiday
• CAN Based Employees
  • Employer paid Life and Accidental Death Insurance
  • Contribution to Health Care Spending Account
  • Dependent Life Insurance
  • Optional Life Insurance
  • LTD Insurance
  • Drug and Paramedical Coverage
  • Dental Insurance
  • Vision Insurance
  • EAP
• AUS Based employees
  • Superannuation rate of 12%
  • Monthly stipend of $400 AUD to purchase private medical insurance
• UK Based Employees (via EPG)
  • Pension - Aegon
    • Passageways/OnBoard contributes 8% of the employee's basic salary
    • Employees can contribute up to 100% of salary subject to max limits
    • Enrolled from Day 1 of employment
  • Private Medical Insurance
  • Life Assurance
  • Income Protection
  • Critical Illness
  • Employee Assistance Programme
  • Serious Illness Benefit
  • View email address on click.appcast.io
  • Cashplan

Diversity Statement - Culture of Togetherness:

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is