Head of Paid Acquisition
Jobtailor
- Own and operate all paid channels (Google, Bing, Meta, and future channels including TikTok, LinkedIn, Reddit, programmatic) with hands‑on day‑to‑day management of campaigns, bids, budgets, and structure.
- Build and maintain a proprietary AI‑augmented workflow stack — custom GPTs, n8n/Make automations, anomaly detection scripts, and bid management tools — that compounds efficiency over time.
- Drive full‑funnel attribution by implementing server‑side CAPI, offline conversion imports, and a closed‑loop measurement model connecting paid spend to Lead → MQL → SQL → closed‑won revenue.
- Lead a systematic creative testing program (30–50 net‑new ad variants/month on Meta), briefing creative resources and iterating on performance data with structured test‑and‑learn frameworks.
- Collaborate with product/web on landing page strategy and conversion rate experimentation tied directly to paid traffic outcomes.
- Build and own a daily reporting dashboard and blended performance reporting (CAC, MER, LTV ratios) that gives the CMO and CFO real‑time visibility into paid efficiency.
- Identify and graduate new paid channels from small‑scale tests to scaled spend, with a clear framework for channel qualification and budget reallocation.
Requirements
- 7+ years of hands‑on performance marketing experience managing $5M+/year in paid spend, with direct ownership of campaigns — not oversight of an agency.
- Hands‑on ownership of at least 2 of Google Ads, Meta Ads, or Bing Ads at $300k+/month each, with verifiable results and account‑level examples you can walk through.
- Verifiable AI integration in your daily workflow — Claude code expertise, custom GPTs, agents, n8n/Make automations, Python/JavaScript scripts, or equivalent — you can demo your actual stack, not just describe it.
- SQL or warehouse‑level data fluency (BigQuery, dbt, Looker, or similar) — you can write a query, build a dashboard calculation, and define your own attribution logic without waiting on a data team.
- B2B or B2B2C SaaS background with a strong inbound‑motion understanding — you know what an MQL is, how lead quality degrades, and how to connect paid spend to pipeline metrics.
- True IC operator mindset — you want to be in the accounts, building the tools, and shipping the work, not managing people who do those things.
Core Competencies
Demonstrates extensive expertise in performance marketing with a focus on managing significant paid media budgets and implementing advanced AI‑driven workflows. Proficient in data fluency and attribution modeling to optimize marketing strategies and drive revenue growth.
Highest‑signal resume keywords
- Performance Marketing Management
- AI Integration and Automation
- SQL Data Fluency
- B2B SaaS Marketing
- Creative Testing and Optimization
ATS Optimization Keywords
Hard Skills
- Google Ads
- Meta Ads
- Bing Ads
- Python
- JavaScript
- SQL
- BigQuery
- Looker
- Anomaly Detection
- Attribution Modeling
Soft Skills
- Analytical Thinking
- Collaboration
- Problem Solving
- Creative Mindset
- Ownership
Industry Keywords
- B2B
- B2B2C
- Inbound Marketing
- Lead Qualification
- Closed‑Loop Measurement
Tools & Technologies
- N8n
- Make
- Custom GPTs
- Bid Management Tools
- Reporting Dashboards
Vacancy posted 2 days ago
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