Director of Performance Marketing Sales

Primary Responsibilities

Team Leadership

• Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants.

• Establish a culture centered on curiosity, consultative selling, continuous learning, and client success.

• Conduct regular one-on-one coaching focused on discovery, strategic thinking, proposal development, and client communication.

• Observe sales calls and provide actionable coaching to improve effectiveness.

• Develop career paths and growth plans for each team member.

• Maintain clear performance expectations and accountability across the organization.

Sales Excellence

• Ensure consultants consistently execute Audiohook's consultative sales methodology.

• Review discovery processes, proposals, implementation plans, and go-live strategies to ensure quality and consistency.

• Participate in strategic client meetings when executive support or additional expertise is beneficial.

• Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges.

• Ensure opportunities are properly qualified before advancing through the sales process.

• Improve win rates by strengthening sales methodology rather than increasing sales pressure.

Business Planning & Forecasting

• Own pipeline quality, forecasting accuracy, and overall sales organization performance.

• Monitor pipeline health, conversion rates, sales cycle length, and deal quality.

• Identify trends, bottlenecks, and opportunities for process improvement.

• Develop quarterly business plans and resource recommendations.

• Partner with executive leadership to establish targets, territories, and organizational priorities.

Cross-Functional Leadership

• Serve as the primary bridge between Sales and Leadership.

• Continuously improve the client handoff process from signed agreement through implementation.

• Partner with Product and Engineering to improve technical implementation workflows.

• Collaborate with Client Success to reduce churn by improving expectation setting during the sales process.

• Ensure feedback from prospects and clients is incorporated into product, process, and messaging improvements.

Sales Process Development

• Continuously refine Audiohook's consultative sales methodology.

• Develop training programs, playbooks, proposal templates, discovery frameworks, and objection-handling resources.

• Improve qualification standards and ideal client profile definitions.

• Standardize best practices around campaign planning, attribution education, implementation planning, and commercial structuring.

• Drive consistency across every stage of the client buying experience.

Required Qualifications

• 8+ years of experience in digital advertising, performance marketing, affiliate marketing, ad tech, martech, media sales, or related industries.

• 3+ years leading high-performing consultative sales teams.

• Demonstrated success coaching sellers through complex solution-based sales cycles.

• Strong understanding of digital marketing strategy across paid search, paid social, affiliate marketing, attribution, customer acquisition, and performance measurement.

• Experience building scalable sales processes and developing high-performing sales organizations.

• Exceptional coaching, communication, and leadership skills.

• Strong analytical abilities with experience using pipeline metrics to improve organizational performance.

Preferred Qualifications

Experience leading teams that sell:

• Performance marketing solutions

• Marketing technology

• Affiliate marketing partnerships

• Advertising technology

• SaaS platforms

• Digital media

• Data and measurement platforms

Experience working with:

• Mid-market and enterprise advertisers

• Agencies

• Affiliate networks

• Marketing technology providers

• Performance-driven brands

Preferred Technical Knowledge

The Director should possess a working understanding of:

• Conversion attribution

• Pixel-based tracking

• Server-to-server integrations

• Affiliate platform integrations

• Marketing measurement

• Customer acquisition strategy

• Marketing analytics

• Campaign implementation planning

• Marketing technology ecosystems

What Success Looks Like

The Director builds an organization that consistently brings the right clients into Audiohook, structures campaigns for long-term success, and develops consultants into trusted advisors rather than traditional salespeople.

The team is known for asking thoughtful questions, creating realistic implementation plans, educating clients on sophisticated marketing concepts, and setting expectations that lead to exceptional client retention and long-term revenue growth.

The Director's success is reflected in:

• Revenue growth

• Consultant development

• Forecast accuracy

• High-quality deal qualification

• Reduced implementation issues

• Strong client retention

• Low voluntary churn

• Effective cross-functional collaboration

• Continuous improvement of the sales process and client experience

Additional Information

This role requires an exceptional coach, operator, and strategist who enjoys building people as much as building revenue. The ideal leader creates an environment where consultants are empowered to think critically, solve problems collaboratively, and put long‑term client success ahead of short‑term transactions.

Rather than managing activity alone, the Director builds systems, processes, and people that consistently produce successful client outcomes and sustainable company growth.