Senior Growth Marketing Manager - Home Services

About Us

The Otte Polo Group is a U.S.-based portfolio of service companies operating across technical support, customer experience, and third-party logistics. Our brands include Geeks on Site, Responsive Answering Service, and Phase V Fulfillment.

Our teams operate across the United States and globally, leveraging a distributed workforce to combine people, process, and technology to deliver scalable, high-quality solutions.

Job Overview

Otte Polo Group is looking for a results-driven Senior Marketing Manager with direct experience in the Home Services industry to lead and execute integrated marketing strategies across our portfolio of service businesses. This role will drive qualified leads, customer acquisition, and measurable revenue growth.

This opportunity is designed for a seasoned, hands-on marketing leader. The ideal candidate has managed multi-channel campaigns for residential service businesses, can guide specialists and agencies, and knows how to optimize marketing investments based on ROI.

We want someone who can:

• Build and execute comprehensive marketing strategies across multiple brands.
• Identify opportunities to increase lead generation, customer acquisition, and revenue.
• Diagnose underperforming marketing channels and implement corrective actions.
• Lead and optimize paid media, SEO, content marketing, email marketing, and other digital acquisition channels.
• Align marketing initiatives with sales objectives and business growth priorities.
• Manage marketing budgets and allocate resources based on measurable returns.
• Build and lead a high-performing marketing team.
• Tie marketing investments directly to pipeline growth, customer acquisition, and revenue outcomes.

Build and optimize local, service-area marketing campaigns that generate calls, booked appointments, and revenue.

This is not a purely strategic or theoretical role. This is execution + leadership + growth + ROI accountability.

What Success Looks Like

• Marketing becomes a predictable and scalable revenue-generation engine across Otte Polo Group brands.
• Qualified lead volume increases while customer acquisition costs remain controlled.
• Marketing campaigns consistently generate measurable ROI.
• Paid and organic acquisition channels are optimized for conversions and revenue.
• Marketing and Sales operate with shared goals, clear accountability, and measurable performance.
• Brand positioning and market visibility improve across target customer segments.
• Marketing budgets are allocated efficiently based on performance data.

• Local and multi-market campaigns deliver qualified service requests and booked appointments, with performance tracked through to revenue.

• Leadership has clear visibility into marketing performance, investment returns, and growth opportunities.

Responsibilities

Marketing Strategy & Leadership

• Own and execute the overall marketing strategy across all brands within Otte Polo Group.
• Develop annual and quarterly marketing plans aligned with company revenue objectives.
• Lead, mentor, and develop marketing specialists, agencies, and external partners.
• Establish clear KPIs tied to lead generation, customer acquisition, conversion rates, and revenue.
• Identify growth opportunities across existing and new markets.
• Build scalable marketing processes, reporting structures, and performance accountability.
• Partner with executive leadership to prioritize initiatives and allocate marketing resources.

Digital Marketing & Hands-On Execution

• Oversee and optimize multi-channel digital marketing initiatives, including:
• Search Engine Optimization (SEO)
• Paid Search and PPC campaigns
• Social Media Advertising
• Content Marketing
• Email Marketing and Marketing Automation

• Local SEO, Google Business Profile, and Google Local Services Ads where available and relevant

• Geographically targeted campaigns, call tracking, and service-booking conversion optimization

• Conversion Rate Optimization (CRO)
• Website Performance and Landing Page Optimization
• Develop and oversee lead generation campaigns targeting relevant customer segments.

• Develop campaigns suited to residential services, including local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing.

• Ensure websites, landing pages, and digital assets are optimized for user experience and conversions.
• Collaborate with SEO, content, design, and technical teams to improve acquisition performance.
• Test new marketing channels, messaging, and campaign strategies.
• Remain actively involved in campaign analysis, troubleshooting, and optimization when needed.

Performance Marketing & ROI Accountability

• Own marketing performance metrics, including:
• Return on Marketing Investment (ROMI)
• Return on Ad Spend (ROAS)

• Qualified service calls and booked appointments

• Cost per booked service and geographic market performance

• Customer Acquisition Cost (CAC)
• Cost per Lead (CPL)
• Lead-to-Customer Conversion Rate
• Marketing-Generated Revenue
• Marketing Contribution to Sales Pipeline
• Monitor campaign performance and quickly identify opportunities for improvement.
• Develop dashboards and reporting processes that provide actionable business insights.
• Evaluate marketing spend and recommend budget adjustments based on performance.
• Present regular performance reports to executive leadership, connecting marketing activity directly to financial outcomes.
• Establish a culture of continuous testing, optimization, and data-driven decision-making.

Brand Development & Market Expansion

• Develop and maintain consistent brand positioning across the Otte Polo Group portfolio.
• Tailor marketing strategies to the unique customer segments, services, and growth objectives of each brand.
• Identify opportunities to expand market reach and improve competitive positioning.
• Oversee messaging, value propositions, and campaign consistency across marketing channels.
• Support new service launches, geographic expansion, and strategic growth initiatives.
• Conduct market and competitor analysis to identify emerging opportunities.

Sales & Marketing Alignment

• Establish clear definitions and tracking mechanisms for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Identify gaps in the customer acquisition funnel and implement corrective strategies.
• Support sales enablement through targeted campaigns, marketing materials, and market insights.
• Optimize CRM and marketing automation workflows to improve lead management and attribution.

Requirements

• 5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience.
• 2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives.
• Direct marketing experience with Home Services businesses such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services.
• Experience marketing to U.S. consumers is strongly preferred, but relevant Home Services experience in other countries is accepted.
• Proven track record of developing and executing marketing strategies that generate measurable revenue growth.
• Demonstrated experience managing marketing budgets and optimizing investments based on ROI.
• Strong understanding of:
• Performance Marketing and Paid Media
• SEO and Organic Growth
• Ability to collaborate with U.S.-based leadership and maintain sufficient overlap with U.S. business hours.
• Has a proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments.
• Customer Acquisition and Funnel Optimization
• Brand Positioning and Market Expansion
• Experience managing marketing initiatives across multiple brands, business units, or service lines.
• Strong analytical capabilities and proficiency with marketing reporting and attribution tools.
• Experience with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems.
• Ability to translate marketing performance data into actionable business decisions.
• Excellent English communication skills, both written and verbal.

Benefits

Why This Role Matters

Marketing is a critical driver of growth across Otte Polo Group.

As we continue expanding our portfolio of service companies, we need a Marketing Director who can transform marketing into a measurable, scalable, and predictable source of revenue.

Remote opportunity open to candidates in the United States, Latin America, and East Asia; regular collaboration with U.S. teams and sufficient overlap with U.S. business hours are expected.

If you have built high-performing marketing engines, successfully managed multi-channel growth strategies, and want ownership over scaling marketing across multiple businesses, this role is for you.

Real Ownership

• Full ownership of marketing strategy and execution across multiple brands.
• Direct impact on revenue growth and strategic business decisions.
• Opportunity to influence customer acquisition and market expansion strategies.
• Clear opportunity to develop toward a Marketing Director role as the organization grows, based on performance and business needs.

Budget & Resources

• Opportunity to manage and optimize marketing investments across multiple channels.
• Access to marketing tools, analytics platforms, and specialized resources.
• Ability to propose and justify growth investments based on measurable business outcomes.
• Flexibility to test new channels and optimize resource allocation.

Remote & Flexible

• Fully remote role.
• Work with a fast-moving, execution-focused leadership team.
• Opportunity to collaborate with teams across multiple companies and markets.

Career Growth

• Opportunity to shape the marketing direction of a growing multi-brand organization.
• Exposure to executive-level strategy and business growth decisions.
• Ability to build and scale marketing teams and processes.
• Potential for expanded executive leadership responsibilities as the organization grows.

High-Autonomy Culture

• Low bureaucracy.
• Fast decision-making.
• Direct communication with executive leadership.
• Results over micromanagement.
• High accountability and ownership.
• Reporting directly to the President.