Marketing Manager, Central Fill

Job Description Responsibilities Support execution of downstream marketing strategy for the Central Fill portfolio aligned with business growth objectives Develop and deploy compelling value propositions emphasizing operational efficiency, scalability, and patient impact Contribute to commercialization and lifecycle marketing activities to drive sustained adoption Develop targeted marketing programs tailored to National Accounts and Health Systems, including IDNs and large pharmacy operators Partner with Strategic Accounts and Sales teams to align marketing with account plans and revenue targets Support executive engagement strategies, customer workshops, and key account activations Design and execute omnichannel campaigns to generate high-quality leads and drive pipeline growth Support product launches, campaign execution, and field enablement initiatives Represent Central Fill portfolio at tradeshows, conferences, and customer events Develop sales tools, messaging, and customer-facing collateral for enterprise-level selling Enable Sales teams with insights and materials tailored to health systems and national customers Partner with Commercial Operations to optimize lead flow and conversion Collect and synthesize voice of customer and market trends to inform strategy Translate insights into actionable marketing programs Track performance metrics including MQLs, SQLs, engagement, and ROI Continuously optimize campaigns based on insights Qualifications Bachelor’s degree in marketing, business, communications, or related field (MBA preferred) 4–6 years of marketing experience, preferably in healthcare technology or capital equipment Experience supporting enterprise or strategic accounts including Health Systems or National Accounts Proven experience in go-to-market execution and sales enablement Strong analytical, communication, and project management skills Experience with CRM and marketing automation tools Ability to manage multiple priorities in a matrixed organization Willingness to travel up to 20% Key Performance Indicators (KPIs) MQL and SQL generation and conversion Pipeline and revenue growth within National Accounts and Health Systems Campaign ROI and cost per lead Customer engagement and satisfaction (including NPS) Successful execution of launches and campaigns Equal Opportunity Employer: Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr