Member Recruitment & Engagement Coordinator

Member Recruitment & Engagement Coordinator

The Member Recruitment & Engagement Coordinator creates and implements membership strategies that drive the sales and recruitment of new members as well as implementing and connecting strategies to retain existing members. The coordinator will leverage resources, such as association marketing and promotions, public relations connections, community groups and events, grassroots recruitment strategies and other sales tactics to generate membership leads. Through a cultivation strategy, the coordinator will be responsible for ensuring follow through and conversion of leads. S/he will create a member-focused culture and model relationship-building skills in all interactions; foster a climate of innovation and resolve problems to ensure member satisfaction. S/he will also be responsible for the reconciliation of daily settlements as well as throughout the calendar year.

Essential Job Functions:

• Work with the Membership team along with the Membership Director to meet and exceed membership sales goals and grow membership base
• Execution of membership recruitment strategies to attract new members into the facility
• Train and evaluate staff on leading cause driven branch tours, Lead by example
• Drive new member onboarding strategies and app usage (including grass roots social media efforts)
• Follow up with prospects by phone, email, text
• Responsible for tracking and reporting on sales, leads, terminations, visits, onboarding rates and other Key Performance Indicators
• Provide leadership in the development, marketing and implementation of Branch Special Events (i.e. open houses, member celebrations, etc.) Ensure events at the YMCA are held with a membership recruitment focus
• Ensure training, understanding and promotion of membership sales and retention strategies.
• Lead innovation among the membership team to drive retention through understanding and responding to member needs
• Ensure the Welcome Center Team prioritizes customer service, reduction of barriers and optimal member experience
• Train staff team and direct personnel and volunteers on engagement, customer service, and tours. Work with Membership Director for on-going, training to Welcome Center team; develop strategies to motivate staff and achieve organizational goals
• Work hand in hand with all other branch departments: Aquatics, Group Exercise, Health & Wellness, Childcare, Camp and Programming Directors to discuss the membership value proposition, ease of understanding by members, and evaluate needs and changes
• Ability to work a flexible schedule with late afternoon to night hours and events
• Attend trainings, seminars and conferences related to membership and Y leadership

Supervisory Responsibilities:

• Train and engage Welcome Center Representatives and Membership Staff. Work alongside Sr. Membership Director to supervise staff.

Fiscal Responsibilities:

• Adheres to all fiscal policies and procedures such as purchase orders, employee expense forms and member balances
• Reconciliation of all Shift Bags and Daily Settlement processes for Traction Rec
• Process Bank Deposits
• Manage cash in cash bag and box for the Welcome Center for change
• Handles orders and reconciliations for office supplies as needed (Through WBMason)

Facility Responsibilities:

• Assist in keeping the lobby area clean organized and welcoming

Interdivisional/Community/Volunteer Responsibilities:

• Plays an active and successful role in the Annual Campaign and assist as requested in achieving branch and Association goals
• Spearheads Listen First Practice, Evaluation and is a resource for training YMCA

YMCA Leadership Competencies:

The successful candidate will pursue Team Leader certification within one-year of start of employment.

YMCA Leadership Competencies - Leader:

• Mission Advancement: Accepts and demonstrates the Y's values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fundraising.
• Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person's point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.
• Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work, and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
• Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths, and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Education/Experience/Physical Requirements (Minimum Required):

• Associates Degree or equivalent experience
• Knowledge of sales, new member acquisition, prospecting, and conversions
• Ability to work in a fast paced environment
• Personal commitment to service and hospitality
• Able to communicate quickly and effectively
• Minimum 3 years experience in the administration and management of member services
• Ability to direct programs through supervision of volunteers and staff, development and monitoring of budgets, marketing and public relations, program development and fundraising
• Proven track record of developing authentic and deepened relationships with others
• Ability to establish and maintain collaborations with community organizations
• The ability to make decisions and manage conflicts
• Requires a flexible schedule to maintain consistency and productivity for this department which runs 7-days a week
• Ability to push, pull, carry, or lift 50 lbs. on an occasional basis

Closing Statement: To ensure the overall operations of the Y and support teamwork, I will accept additional responsibilities as assigned. In addition, I understand that my scheduled hours of work are subject to change to meet the business needs of the Old Colony Y.