Brand Marketing Specialist

Join the Mitsubishi Motors North America (MMNA) Team! At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting‑edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment. We empower individuals to contribute their unique skills and perspectives. We are a collaborative, forward‑thinking team that values diversity, creativity, and continuous improvement. At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our Community Relations initiatives, and enjoy a range of employee benefits that make your experience exceptional. About the Job We are seeking a highly organized and operationally driven Brand Marketing Senior Specialist to bring our brand strategy to life across national advertising and communications initiatives. This role will serve as a critical link between creative strategy and flawless execution, working closely with internal stakeholders, agency partners, and cross‑functional teams to ensure campaigns are delivered on time, on brand, and with exceptional attention to detail. Role Summary The Sr. Brand Marketing Specialist is responsible for the day‑to‑day execution of MMNA's integrated advertising and communications plans across paid and owned channels. The role serves as the operational hub for national campaigns, managing creative assets, coordinating internal approvals, overseeing project timelines, supporting budget administration, and ensuring brand consistency across every touchpoint. As a Sr. Brand Marketing Specialist, You Will Campaign & Asset Management Coordinate and execute national advertising campaigns across paid digital, social, and broadcast. Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule. Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current. Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners. Ensure creative assets are optimized and formatted appropriately across channel‑specific requirements. Brand Stewardship & Quality Control Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks. Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment. Provide informed feedback to agency partners while preserving the integrity of the brand narrative. Project & Workflow Management Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms. Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously. Lead creative routing processes across Legal, Product, Compliance, Retail, and Executive stakeholders. Identify workflow efficiencies and implement process improvements that reduce approval cycle times and increase speed to market. Agency & Vendor Coordination Act as the primary day‑to‑day contact for agency production schedules, asset tracking, and delivery timelines. Coordinate with external creative, media, and production partners to ensure seamless execution. Escalate potential risks proactively and develop solutions before they impact campaign launches. Cross‑Functional Collaboration Build strong working relationships across all MMNA teams. Establish consistent communication processes that improve visibility, alignment, and accountability. Partner with Retail Marketing to ensure national campaigns and dealer marketing efforts remain strategically aligned. Measuring Your Momentum First 90 Days – Getting Up To Speed Learn MMNA’s brand standards, compliance requirements, campaign strategies, and marketing tools. Build strong relationships with key stakeholders, agency partners, and Retail Marketing teams. Own Tier 1 asset management, trafficking, creative routing, and approval tracking. Manage agency timelines and asset deliveries, proactively mitigating risks and delays. Ensure brand, legal, and messaging accuracy through rigorous quality control. Successfully deliver a national campaign with zero missed deadlines, implement one workflow improvement, and establish a recurring Tier 1/Tier 3 alignment process. Year 1 Victory Lap Reduction in creative routing and approval cycle times through implementation of standardized project management workflows. 99%+ brand compliance rate across creative assets, messaging, and visual execution. 100% on‑time campaign asset delivery against approved media schedules. High asset management accuracy, ensuring assets are organized, current, and easily accessible for internal and external teams. Budget tracking accuracy, including invoice reconciliation and approval management. Successful management of internal approval document preparation, meeting established timelines and approval requirements. Improved cross‑functional alignment with Retail Marketing and other key business partners through established communication rhythms and shared planning processes. Implementation of process improvements that increase operational efficiency and reduce campaign execution friction. Qualifications and Experience 5+ years of experience in brand marketing, advertising, campaign execution, or project management. Experience partnering with creative, media, production, or advertising agencies. Proven ability to support cross‑functional marketing initiatives. Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira. Experience with multi‑channel marketing assets across digital, social, broadcast, CRM, or owned channels. Exceptional organization, attention to detail, and execution skills. Strong communication, collaboration, and stakeholder management abilities. Ability to prioritize competing demands and thrive in a fast‑paced environment. Self‑starter with sound judgment and the ability to work independently. Advanced proficiency in PowerPoint, Excel, and Microsoft Office. Extra Horsepower (Profile Differentiators) Automotive marketing experience, preferably with Tier 1 national advertising. Agency‑side experience managing creative operations and production workflows. Experience supporting product launches, major campaigns, or regional activations. Familiarity with DAM platforms. Knowledge of legal, compliance, and marketing approval workflows. Experience improving project management processes and workflow efficiency. Understanding of dealer marketing (Tier 3) and multi‑channel asset distribution. Ability to provide brand‑focused creative feedback to agency partners. Why Join Us? Be part of a growing, collaborative team that values creativity, internal mobility, and career development. Help activate Momentum 2030, bringing Mitsubishi's challenger‑brand positioning to life through high‑visibility campaigns and product launches. Work at the center of agency transformation, helping drive more integrated, data‑informed, and emotionally resonant storytelling across channels. Pay Transparency The base salary for this position ranges between $70,000 to $80,000. The base salary will be based on a number of factors including the role offered, the individual's job‑related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401(k) with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits. Perks And Benefits Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans. Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required. Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service. Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups. Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options. Hybrid Working Environment: Experience the perfect balance of remote and in‑office work (approximately 2 days remote, 3 days in‑office) at our modern office located in the vibrant Franklin, TN area. Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely. The MMC Way Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. The MMC Way: Think of Our Customers, Strengthen Trust Enrich Society Welcome All Facts, Share Difficult News First Conduct and Challenge Yourself Professionally Respect All, Work as a Broader Team Diversity And How To Apply At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought‑provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start. Once you've submitted your application, expect to hear from us within 7 business days. We are committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you have questions about your application or the process itself, please reach out to your recruiter. Mitsubishi Motors is proud to be an equal‑opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base. We welcome applications from individuals with disabilities and are prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email View email address on click.appcast.io. We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions. #J-18808-Ljbffr