Direct Marketing Campaign Supervisor

Job Description

Job Description

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS, NV.

Responsible for the coordination and supervision of all functions of direct mail and email campaigns. Assists in coordination and maintenance of Player’s Club programs and corporate database. In the absence of the department manager, may also be responsible for supervising junior personnel.

• Create criteria, matrices, and coordinate with, the Database/Direct Mail Manager, to extract the appropriate lists of players for each direct mail piece.
• Coordinate and proof direct mail projects with printers to ensure accuracy and quality of projects.
• Upload offers for each direct mail project in the player tracking system.
• Handle any guest calls relating to direct mail and handle or escalate issues and problems as needed.
• Assist in maintaining an accurate and efficient database.
• Responsible for current, revised, or new direct mail submissions.
• Responsible for maintaining and implementation of the monthly campaign.
• Must ensure that the campaign is always completed in a timely and efficient manner.
• Maintain 100% compliance with the direct mail checklist. 
• Work with appropriate management to evaluate, implement, and monitor direct mail, email, and broadcast campaigns
• Maintain the direct mail budget.
• Analyze programs/processes and make recommendations for improvement of their timeliness, accuracy, and effectiveness.
• Work with data models, identify and utilize reporting tools, and aid in the development of solutions and decisions on managing and evolving the database marketing function.
• In the absence of the department manager, may be called on to supervise junior personnel.
• Miscellaneous duties and projects as assigned. 

Qualifications

• Minimum of 3 years casino database marketing/direct mail experience preferred.
• Knowledge of database marketing and direct marketing techniques.
• Strong grasp of database/direct mail program design, production, and fulfillment.
• Proficient in Microsoft Excel & Access and all property CMS functions.
• Ability to work under pressure.
• Organized and detail oriented with strong attention to accuracy.
• Must be able to obtain/maintain active gaming certifications/licenses if necessary

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.