Assistant Director of Marketing

About Irish Repertory Theatre Irish Repertory Theatre is an award-winning theatre celebrating 36+ years of producing classic and contemporary Irish and Irish-American theatre while championing new work that broadens the landscape of Irish theatre. Through its productions, programs, and audience initiatives, Irish Rep creates exceptional theatrical experiences for diverse audiences in New York and beyond. Irish Rep produces year-round and owns and operates a 148-seat theatre, 60-seat black box, rehearsal/event space, and offices in Chelsea, Manhattan. Position Summary Irish Repertory Theatre seeks an experienced, organized, collaborative marketing professional to serve as Assistant Director of Marketing — the Director's primary operational partner in implementing strategy across productions, institutional initiatives, fundraising, audience development, and earned revenue. The Director sets strategy, creative direction, and priorities; the Assistant Director translates those priorities into coordinated campaigns, systems, and results — coordinating the department's work, guiding junior staff, and maintaining strong communication across departments and external partners. The ideal candidate combines strong project-management, digital-marketing, and analytical skills with sound judgment and a collaborative style. Why Join Irish Rep? A chance to serve as a key partner to the Director of Marketing & Art Director at one of New York's leading nonprofit theatres — helping shape how strategy becomes practice, and strengthening the campaigns, systems, and audience initiatives behind Irish Rep's artistic work. Key Responsibilities Campaign Management an Digital Marketing Develop and manage campaign plans, timelines, budgets, and approvals across email, digital advertising, social media, print, publicity, partnerships, and outreach Maintain cross-departmental marketing initiatives, ensuring consistent coordination and follow-through Coordinate Marketing priorities and workflows with Artistic, Development, Box Office, Front of House, and General Management Monitor ticket sales and campaign performance; share insights and recommend adjustments Maintain the departmental campaign calendar Coordinate paid media, email, SEO, and analytics; serve as key liaison to Capacity Interactive and other digital partners Build dashboards, define KPIs, and create reports for departmental decision-making Support audience segmentation, CRM strategy, automated journeys, and campaign testing Strengthen departmental workflows, documentation, project tracking, and automation Website and Digital Platforms Maintain website content in Craft CMS, ensuring production, program, pricing, event, and institutional information stays accurate Coordinate content and update requests across Marketing, Artistic, Development, and Box Office Work with developers on routine improvements, troubleshooting, and enhancements Identify opportunities to improve audience journeys, accessibility, usability, and conversion Test updates, links, forms, tracking, and ticketing integrations before launch Monitor performance and audience behavior to inform improvements Maintain documentation of website processes and platform integrations Social Media Develop and execute social media strategy and content calendars across platforms Plan and manage scheduling and day-to-day posting Help grow and engage Irish Rep's audience and presence across platforms, identifying opportunities on emerging or underused channels Produce light graphic design assets as needed (e.g., social graphics, promotional materials) Capture photos and video at productions and events, and perform basic video editing for social and marketing content Coordinate with the Marketing & Design Associate on content production and creative assets Monitor performance and engagement, using analytics to refine strategy Stay current on platform trends and best practices Email Marketing Lead planning, scheduling, production, testing, and deployment of email campaigns Develop calendars, audience segments, messaging priorities, personalization, and automated journeys Review emails for accuracy and strategic alignment before deployment Coordinate with the Marketing & Design Associate on design, production, and QA Monitor performance and recommend improvements Publicity and Press Coordinate production publicity timelines in tandem withalongside the Director Serve as a Marketing contact for Irish Rep's external press team Coordinate press materials, production info, images, approvals, interviews, and requests Coordinate artist participation in interviews, photography, video, and promotional appearances Maintain close communication with the Director on significant press opportunities and matters requiring review GreenSeats and Audience Development Co-manage GreenSeats with the Development team — Irish Rep's audience-development program offering $25 tickets and dedicated events for theatergoers under 40 Coordinate performance dates, event concepts, member communications, website updates, and logistics across Marketing, Artistic, Box Office, Development, and Front of House Establish clear workflows, responsibilities, and communication channels Manage the Ambassador Program — recruitment, engagement, activation Attend and help run GreenSeats and related audience-development events Track participation, sales, and engagement; identify opportunities to strengthen retention with younger audiences Coordinate other assigned audience-development initiatives Institutional and Earned-Revenue Initiatives Coordinate Marketing support for fundraising campaigns, membership initiatives, donor events, opening nights, and the Annual Gala Support merchandise and retail initiatives, including researching and coordinating new opportunities Coordinate Marketing activity for partnerships, group sales, and other earned-revenue opportunities Work with Artistic staff on show descriptions, artist interviews, and other audience-facing content Ensure cross-departmental Marketing projects have clear responsibilities, timelines, and expectations Staff and External Partners Help coordinate the Marketing & Design Associate's workload — email production, digital execution, timelines, systems Set priorities, assign tasks, review progress, and provide feedback on designated areas of the Associate's work Support the Associate's professional development Help onboard future staff, freelancers, and interns Manage designated freelancer, vendor, and agency relationships Maintain regular two-way communication with the Director on campaign progress, capacity, staffing needs, and decisions requiring review Qualifications Required Five+ years of marketing experience, including managing integrated campaigns and complex projects Strong analytical skills and experience using data to inform decisions Experience with CRM systems, email marketing, digital advertising, social media strategy and content, and website management (including a CMS) Excellent organizational and project-management skills Strong written communication skills, with the ability to write and edit clear, audience-facing copy Comfort producing light graphic design assets and capturing/editing basic photo and video content as needed Experience mentoring or coordinating junior staff, interns, freelancers, or project teams Experience coordinating external agencies, consultants, vendors, or freelancers Strong attention to detail and sound judgment on when to escalate Willingness to become proficient in Spektrix, Dotdigital, and Craft CMS This is a hands-on role with on-site presence at events; some evening and weekend work is required Preferred Experience in theatre, the arts, or another nonprofit/cultural organization Prior experience with Spektrix, Dotdigital, or Craft CMS Familiarity with Figma and Adobe Creative Suite Familiarity with GA4, Meta Business Suite, and Google Ads Experience coordinating website work with developers or vendors Experience with audience-development or access initiatives Experience developing workflows, documentation, and departmental systems Experience with merchandise, partnerships, or group sales