Associate Product Manager-CRM Cardiac Rhythm Management

Abbott seeks an Associate Product Manager for its Cardiac Rhythm Management Division in Austin, Texas to manage transvenous pacemaker marketing globally. The role involves developing marketing strategies, competitive analyses, and launch plans while collaborating across commercial, finance, and education teams to drive product growth and market share. This is a fully onsite position within a healthcare company serving diverse therapeutic areas.

Responsibilities

• Manage transvenous pacemaker product marketing strategy and execution globally
• Develop annual marketing plans and competitive strategies to drive sales and market share growth
• Lead cross-functional new product launch execution including go-to-market strategy and KPI tracking
• Create brand and competitive analyses, marketing campaigns, and demand forecasts
• Collaborate with commercial teams, reimbursement, clinical, and education groups on unified strategy

Requirements

• Bachelor's degree in related field or equivalent education and work experience
• 2-4 years related work experience in healthcare, medical devices, or diagnostics
• MBA preferred
• Strong written and verbal communication skills
• Strategic thinking and analytical capabilities
• Proficiency with Microsoft Office applications
• Class III device product launch experience strongly preferred