Business Development Associate (AI & Growth Strategy)

Business Development Associate (AI & Growth Strategy) Location: Worcester, MA (Hybrid Schedule) Reporting To: Chief Growth Officer Compensation: $60,000 base salary + performance incentives + accelerated growth path + full stack benefits package About World Energy Services World Energy Services is one of the leading Energy Services Companies (ESCOs) in the Northeastern United States, delivering turnkey energy efficiency, electrification, and sustainability solutions for commercial, industrial, municipal, educational, and institutional customers. The company helps organizations reduce operating costs, modernize infrastructure, and meet long-term energy goals through solutions including: Energy audits and facility assessments LED lighting and controls upgrades HVAC modernization and building optimization EV charging infrastructure Indoor air quality monitoring and remediation Utility incentive optimization and rebate strategy Full turnkey project development, implementation, and management As the market evolves, World Energy is entering a new phase: combining traditional relationship-based selling with modern AI-enabled business development systems. This role will be at the center of that next chapter. Role Overview We are seeking a smart, ambitious, highly tech-savvy, and execution-oriented Business Development Associate to help oversee and accelerate our growth engine. This role sits at the intersection of business development, technology, and strategy. The individual will play a key role in shaping how World Energy identifies opportunities, engages prospects, and drives pipeline growth using data, AI tools, and modern outreach systems. You will be responsible for building intelligent target lists, executing high-quality outbound campaigns, optimizing workflows across Salesforce and ZoomInfo, monitoring market and buyer signals, and re-engaging dormant opportunities to unlock new revenue potential. The ideal candidate combines strong analytical thinking with practical execution and is comfortable operating in a dynamic environment with direct exposure to senior leadership. This role reports directly to leadership and is viewed as a core driver of the company’s next phase of growth. Why This Hire Matters World Energy Services is focused on building a smarter, more modern, and higher-performing business development function equipped for the next phase of growth. We are looking for someone who can create meaningful commercial impact through: Better targeting and pipeline creation Better use of data and AI tools Better outreach execution Better follow-up discipline Better technology ROI This role is designed to help the organization operate with greater speed, sharper execution, and stronger revenue focus. Core Responsibilities 1. AI-Powered Prospecting & Lead Generation Build highly targeted prospect lists using tools such as ZoomInfo, Salesforce CRM data, research, and market signals Identify companies most likely to need energy efficiency, EV charging, solar, lighting, HVAC, air quality, or sustainability solutions Segment prospects by industry, geography, size, urgency, and buying signals Constantly improve lead quality Surface high-probability opportunities for immediate outreach 2. Smart Outreach Campaign Execution Launch personalized outbound email campaigns using AI-generated content Support calling strategy by feeding the sales caller(s) the highest-priority leads Create messaging sequences, follow-up cadences, and outreach templates Test subject lines, value propositions, and campaign performance Ensure no strong lead goes cold due to lack of follow-up 3. CRM, Platform Ownership & Growth Operations Maintain and improve workflows inside Salesforce and ZoomInfo Ensure leads, opportunities, activities, and pipeline data are clean and actionable Help maximize the tools/features already in place rather than overcomplicating systems Serve as day-to-day internal owner of company ZoomInfo and Salesforce accounts Ensure all paid features and subscriptions are being properly utilized Evaluate whether current configurations are meeting company growth objectives Recommend upgrades, enhancements, integrations, or future technology investments directly to leadership Support annual renewals, vendor coordination, pricing discussions, and ROI evaluation 4. Sales Intelligence & Revenue Opportunity Recovery Monitor open opportunities, stalled deals, lost deals, and conversion patterns Conduct regular bi-weekly or monthly reviews (as determined by management) of closed-lost, inactive, or stalled opportunities Recommend directly to leadership which past prospects or deals are worth revisiting now based on market timing, incentives, ownership changes, or new offerings Identify re-engagement opportunities and relaunch campaigns Identify new verticals or markets worth targeting 5. Website Visitor Monitoring & Intent Tracking Regularly monitor website traffic, visitor intelligence tools, inbound signals, and account engagement data Identify organizations showing interest in World Energy’s solutions Coordinate timely follow-up outreach where appropriate Connect website activity with CRM records and active campaigns Help leadership understand which marketing activity is producing real pipeline opportunities 6. Internal Technology Enablement Be the most technology-forward member of the commercial team Help senior colleagues adopt useful AI tools and productivity systems Introduce practical ways to save time and improve output Bring fresh ideas and modern operating habits Help foster a more data-driven and technology-enabled commercial culture Ideal Candidate Profile We Are Looking For Someone Who Is: Early to mid career with strong growth potential and upward trajectory; talent, drive, and mindset matter far more than years of experience or age. Extremely comfortable with technology Naturally curious and fast learning Strong with systems, tools, and software AI-forward in mindset and eager to use new tools intelligently Organized and detail-oriented Competitive and results-driven Able to think independently Confident working with senior leaders Ambitious and eager to take on increasing responsibility Preferred Background 3–4 years’ experience in business development, sales ops, growth, analytics, recruiting, consulting, or startup operations Familiarity with ZoomInfo, Salesforce, HubSpot, Apollo, Outreach, LinkedIn Sales Navigator, or similar tools Experience using AI tools like ChatGPT, Gemini, Notebook LLM, Claude or workflow automation tools This role can evolve into: Growth Manager Revenue Operations Lead Director of Business Development For the right performer, advancement can be rapid. Why Join You will work directly with senior leadership, help transform a respected operating company, gain exposure to strategy + sales + AI + operations, and build a valuable modern career skillset in one of the region’s most relevant industries. Equal Opportunity Employer We believe in building a team as diverse as the communities we serve. All qualified applicants are encouraged to apply - your unique perspective helps drive our mission forward. Job Type: Full-time Benefits 401(k) Disability insurance Health insurance Paid time off Vision insurance Shift Day shift Work Location: Hybrid remote in Worcester, MA 01609 #J-18808-Ljbffr World Energy Services