Senior Account Executive, Consumer & Lifestyle

Senior Account Executive , Consumer + Lifestyle –

JONESWORKS , strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Senior Account Executive (Consumer + Lifestyle) in our New York office.

The ideal candidate will be a seasoned media communications professional who has experience in developing and implementing successful, integrated PR campaigns, including breakthrough media relations, leveraging social media, and activating top-tier influencers and celebrities for consumer and lifestyle clients. Candidate must have a deep understanding of the ever-changing media landscape and the ability to provide strategic counsel, internally and externally, to successfully align our client’s objectives with an impactful communications strategy.

Core Responsibilities :

• Support the development of creative, innovative, results-driven communications strategies and programs to support client objectives
• Drafts, edits and is responsible for finalizing necessary media and client-facing materials, including client communications, pitches, press releases, agendas, etc.
• Keeping your finger on the pulse of the latest industry and media trends and translating them to actionable insights and recommendations
• Creates and qualifies target media and influencer lists with minimal review or directive needed
• Oversee execution of earned media calendar, developing story ideas and creative pitches for targeted media, aggressively pursuing new angles and opportunities
• Proven ability to place features, trend round-ups and items in quality media outlets to strategically position consumer and lifestyle clients
• Actively networks with media across entertainment, lifestyle, business, trade, and consumer outlets and maintains strong relationships
• Lead communication and coordination with clients, outside partners, agencies, and brands acting as day-to-day client contact when appropriate
• Support integrated client campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
• Lead daily client public relations account activities, including developing and managing weekly timelines and action plans to effectively execute campaigns and ensure that all deadlines are met
• Vet inbound opportunities for clients and help evaluate opportunities against client objectives
• Staff client activations/events such as interviews, press tours, red carpets, photo and content shoots, media days, etc.
• Maintain sound judgment and discretion when handling sensitive and confidential information

Requirements :

• 3-5 years of relevant PR experience across a variety of lifestyle and consumer clients with deep expertise
• BA or BS in Public Relations, Communications, Marketing, or related field
• Strong media relations with consumer lifestyle, trade and business media
• Extremely organized, detail-oriented, and able to execute multiple projects simultaneously in a high-pressure, fast-paced environment
• Exceptional written and verbal communication skills and demonstrated ability to communicate efficiently and effectively
• Ability to take and apply direction from supervisors
• Effectively manages time, meets deadlines and works with supervisors to manage priorities

Benefits :

• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!

***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***