Event Sales Manager

Topgolf | Event Sales Manager


Job Description


ABOUT TOPGOLF


Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.


WHAT WE'RE SEEKING


Are you a seller who thrives in a fast-moving, high-volume environment? Do you take pride in owning your pipeline, prospecting with consistency, and delivering an experience that turns a first-time client into a repeat one? Are you the kind of person who does the work without being told twice?


We're looking for an Event Sales Manager who owns the full sales cycle from first inquiry to executed event. Someone who brings energy to every touchpoint, stays disciplined in their outreach, and works closely with operations to deliver events that exceed expectations.


If you're ready to build a book of business and grow with one of the most recognizable brands in sports entertainment - this is where you do it.


THE ROLE


The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back.


As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.


WHAT YOU WILL DO


Execute the Full Sales Cycle


Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours


Own every stage of the sale - from first inquiry through tour, proposal, and close


Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities


Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship


Deliver a Best-in-Class Guest Experience


Provide an exceptional client experience from the initial inquiry through post-event follow-up


Partner with Operations and the Culinary Team to ensure flawless event execution


Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues


Represent the Topgolf brand with professionalism and hospitality in every interaction


Stay Sharp on Business Performance


Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps


Maintain pipeline accuracy and data integrity to support strong forecasting


Identify opportunities for sales process improvement and share them with leadership


Drive awareness of the Topgolf brand in the community through networking and professional engagement


Operate as a Team Player


Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership


Stay aligned on priorities, targets, and execution standards across the venue


Demonstrate Topgolf's Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring


CORE COMPETENCIES FOR SUCCESS


Drives Results | Consistently achieving results, even under tough circumstances.


Demonstrates a strong drive to achieve meaningful revenue results every day


Drives every opportunity in the pipeline to successful completion and closure


Shows determination in the face of objections, slow periods, and competitive pressure


Sets high standards for personal performance and holds yourself accountable to them


Customer Focus | Building strong customer relationships and delivering customer-centric solutions.


Independently anticipates and meets client needs from inquiry through post-event follow-up


Follows up with clients to ensure events were executed to their full satisfaction


Searches continuously for ways to improve the client experience and grow account value


Internalizes customer feedback and applies it to improve future sales and event outcomes


Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.


Clear, concise, and professional in all client and internal communications


Listens attentively to client needs and tailors' proposals and solutions accordingly


Shares pipeline updates and event details with leadership and operations as needed


Is clear and thorough in BEO documentation and reporting to ensure seamless event execution


Ensures Accountability | Holding self and others accountable to meet commitments.


Takes full ownership of personal pipeline performance and revenue results


Monitors own metrics daily and adjusts approach when activity or conversion is lagging


Takes responsibility for both successes and shortfalls without deflecting


Follows through on every commitment made to clients, the operations team, and sales leadership


QUALIFICATIONS


5+ years of progressive sales experience, including leadership of direct reports


Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered


Proven success in high-volume events or hospitality sales environments


Progressive, relevant experience within the hospitality industry preferred


Strong proficiency in Salesforce or similar CRM; Excel and reporting tools


Must be 21 years of age or older as required by state or local law


PHYSICAL REQUIREMENTS

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue

• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams

• Ability to occasionally lift, carry, and/or move up to 25 pounds

• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications

• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods

• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Sounds like a fit? We can't wait to meet you!


BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform - and that's just for starters for those who qualify. View playmaker benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.


EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.


Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.


Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.


Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.