Digital AdOps Analyst

Job Description

Hearst Television is seeking a Digital AdOps Analyst to manage and optimize reporting processes, platforms and data pipelines for digital advertising operations and campaign management. In this role, you will be responsible for ensuring accurate data collection, seamless data integration, and maintaining reporting systems to provide actionable insights for campaign management. You will work closely with AdOps, analytics, and sales teams to ensure seamless integration of data across platforms and deliver reports that drive informed decision-making. This position requires expertise in digital advertising platforms, data analysis, and reporting tools. You will reports to the Director, Digital Ad Platforms.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.


Key Responsibilities

• Data and Reporting
  • Monitor platform performance and address technical issues to maintain data accuracy.
  • Identify and resolve data discrepancies across platforms to ensure consistent reporting.
  • Oversee the integration of platforms with reporting dashboards and data pipelines for accurate and efficient data flow.
  • Collaborate with engineering, analytics, and Ad Tech Ops teams to develop and implement automated solutions for data integration and campaign management.
  • Continuously assess and enhance reporting workflows to improve efficiency, accuracy, and scalability.
  • Identify and implement opportunities to automate reporting processes and workflows, reducing manual effort and increasing productivity.
  • Develop, document, and standardize reporting processes and best practices to ensure consistency and reliability.
  • Manage and maintain data pipelines, ensuring seamless integration between data sources and reporting platforms.
  • Troubleshoot and resolve data integration issues specifically related to HTV's Power BI dashboards, ensuring accurate and timely reporting.
• Platforms Access and Audit Controls
  • Manage processes for platforms access requests
  • Execute any audit control requirements under direction of management including:
    • Roles/permissions across all platforms in HTVs digital ad stack
    • Ensuring compliance with established internal control procedures
    • Regularly test and audit access levels, workflow and segregation of duties controls according to established HTV best practices
    • Create and maintain any pertinent documentation

Qualifications

• 5+ years of experience in reporting platforms, data pipelines, or ad operations roles.
• Expertise in digital advertising platforms such as Google Ad Manager, DV360, The Trade Desk, or similar .
• Expertise in reporting tools such as Power BI, Tableau, or Google Data Studio.
• Strong knowledge of order management systems (OMS), workflow platforms, and ad trafficking processes.
• Proficiency in analytics and reporting tools (e.g., Power BI, Tableau, Google Analytics).
• Familiarity with APIs and data integration processes for reporting purposes.
• Familiarity with tag management systems (e.g., Google Tag Manager) and troubleshooting ad tags.
• Experience with automation tools and scripting languages (e.g., Python, SQL) is a plus.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $88,000 and $115,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.