Head of Marketing Gold Bond

Job Title: Head of Marketing, Gold BondLocation: Morristown, NJAbout the JobGold Bond Co. is an independent subsidiary of Sanofi and a leading consumer brand competing in the dynamic and growing skin health and body care category across the United States. Built on a heritage of trusted consumer equity, Gold Bond's portfolio spans therapeutic skin care, body powder, and moisturization — representing a strategically important and high-potential growth platform with strong brand foundations and significant runway ahead.The Head of Marketing, Gold Bond is a transformational leadership role requiring a proven change agent who can set bold vision, drive organizational capability-building, and deliver measurable commercial outcomes — from day one. This is not a role for someone who needs time to ramp up. The ideal candidate brings deep, battle-tested CPG marketing expertise, a mastery of ecommerce and digital transformation, and the executive presence to operate with confidence and credibility at the C-suite level — both within Gold Bond Co. and with Sanofi's parent organization.This leader will own the full marketing agenda — brand positioning, consumer insights, integrated campaign execution, innovation pipeline development, P&L accountability, and omnichannel retail strategy — while serving as a key strategic voice on the Gold Bond leadership team. The role demands an individual who seamlessly balances long-term strategic vision with hands-on execution excellence, and who can inspire a high-performance team while navigating a highly integrated, cross-functional organization.This leader will partner closely with the CEO, Head of Sales, R&D, Manufacturing & Supply, Strategy & Transformation COE, and Quality. The successful candidate will bring broad and deep marketing leadership experience, proven ecommerce and digital transformation credentials, P&L ownership at scale, and the leadership presence to energize an organization around a bold and compelling vision.Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology with the scale and urgency patients deserve.About SanofiWe’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities:1. Drive Brand Growth Strategy & P&L OwnershipOwn full P&L accountability for the Gold Bond portfolio, driving profitable growth and market share expansionDevelop and execute comprehensive brand strategy including positioning, architecture, portfolio optimization, and long-term growth roadmapLead consumer segmentation, insights generation, and market intelligence to identify high-value growth opportunities and competitive advantagesBuild and manage a robust innovation pipeline in partnership with R&D, ensuring consumer-led product development with clear commercial rationaleEstablish brand governance frameworks and decision-making protocols across cross-functional teamsDrive financial rigor: manage marketing OPEX budget with discipline, optimize ROI across all investments, and deliver measurable business outcomesMonitor the competitive landscape and translate market dynamics into proactive, forward-looking strategic responses2. Lead Digital-First Marketing & Ecommerce TransformationArchitect and execute Gold Bond's ecommerce strategy as a primary growth engine across Amazon, Walmart.com, Target.com, and owned DTC channelsBuild best-in-class digital shelf presence: optimize content, search, conversion, ratings/reviews, and digital merchandisingDrive omnichannel excellence by integrating ecommerce strategy with brick-and-mortar retail execution in close partnership with SalesLead performance marketing across paid media, social, influencer, CRM, SEO/SEM, and emerging platforms including TikTokEstablish a data-driven marketing culture: implement advanced analytics, attribution modeling, and real-time performance dashboardsChampion marketing technology stack optimization and AI/automation to enhance speed, personalization, and efficiencyStay ahead of retail media evolution and emerging commerce platforms; pilot and scale innovative approaches that position Gold Bond for sustained digital growth3. Build Integrated Marketing ExcellenceDesign and execute integrated campaigns that drive brand awareness, consideration, and conversion across all consumer touchpointsLead creative development and agency partnerships; balance in-house capabilities with external expertise to maximize quality and efficiencyDevelop sophisticated consumer engagement strategies including loyalty programs, community building, and brand advocacyEnsure brand consistency and excellence across all channels while adapting messaging for channel-specific optimizationDrive speed-to-market improvements in campaign development and execution, fostering a culture of creative ambition and executional rigor4. Lead Cross-Functional Collaboration & InfluenceServe as a key strategic partner to the CEO and Gold Bond leadership team; contribute to overall business strategy beyond the marketing functionBuild deep collaborative partnerships with Sales, R&D, Manufacturing & Supply, Strategy & Transformation COE, and QualityLead strategic planning processes and brand governance forums; ensure organizational alignment on priorities and trade-offsCommunicate with clarity and conviction to influence senior stakeholders and drive decisive actionRepresent the marketing perspective in enterprise-level discussions and Sanofi parent company interactions5. Build and Develop a High-Performance OrganizationLead, inspire, and develop a team of 5–8 marketing professionals; create clear accountability and foster a culture of excellenceBuild organizational capabilities in digital marketing, ecommerce, analytics, and consumer insightsChampion talent development, coaching, and succession planning as core leadership responsibilitiesFoster a culture of innovation, consumer-centricity, data-driven decision-making, and intelligent risk-takingDrive diversity, equity, and inclusion as a business imperativeSimplify processes and eliminate complexity to increase team velocity and impactAbout YouRequired Capabilities & ExperienceDeep Marketing & Ecommerce Expertise15+ years of progressive leadership experience in CPG, with at least 10 years in senior marketing / ecommerce leadership rolesMinimum 8+ years of hands-on ecommerce leadership with a proven track record of building ecommerce as a significant revenue driver (ideally 30%+ of total business)Deep expertise across Amazon, Walmart.com, and other major ecommerce platforms; demonstrated mastery of digital shelf optimization, content strategy, and conversion excellenceExtensive experience leading digital marketing transformation including paid media, social, influencer, performance marketing, CRM, and marketing automationConsumer healthcare, OTC, or personal care category experience strongly preferredProven success managing P&L responsibility ($100M+ preferred) and delivering consistent, profitable growthLeadership & Organizational Impact10+ years leading and developing high-performance teams; track record of building organizational capabilities and developing future leadersDemonstrated success leading in matrixed, cross-functional environments; ability to influence without direct authorityChange leadership experience: proven ability to drive organizational transformation, build new capabilities, and accelerate performanceExecutive presence and communication excellence: ability to influence C-suite stakeholders, present to boards, and represent the brand externallyExperience operating in both large corporate environments and entrepreneurial or subsidiary settingsStrategic & Analytical CapabilitiesStrategic thinker with strong business acumen; ability to connect consumer insights to business strategy and financial outcomesAdvanced analytical skills: comfortable with data, metrics, attribution modeling, and using insights to drive decisionsExperience with consumer segmentation, brand positioning, innovation pipeline management, and integrated marketing planningDemonstrated ability to balance long-term brand building with short-term performance deliveryPreferred QualificationsBachelors degree required; MBA strongly preferredExperience with brand turnarounds or accelerating growth in mature categoriesTrack record of successful innovation launches and portfolio optimizationExperience working with independent subsidiaries or entrepreneurial business units within larger corporationsFamiliarity with Sanofi or pharmaceutical/healthcare company culture a plusLeadership Attributes & CompetenciesAuthentic & Inclusive Leader - Leads with humility, transparency, and genuine care for people; creates psychological safety and fosters diverse perspectivesVisionary & Inspiring - Articulates a compelling vision that energizes teams and stakeholders; connects daily work to meaningful purposeDecisive & Action-Oriented - Makes tough calls with incomplete information; biases toward action and learns through iterationCommercially Savvy - Deeply understands the business model, competitive dynamics, and financial drivers; makes decisions that balance growth, profit, and investmentAgile & Resilient - Thrives in ambiguity and fast-paced environments; adapts quickly to changing market conditions and organizational needsCollaborative Influencer - Builds trust across functions; influences through expertise, relationships, and compelling communicationResults-Driven - Holds self and team accountable for outcomes; establishes clear metrics and drives performance with rigorConsumer-Obsessed - Brings deep empathy for consumer needs; ensures consumer insight drives all strategic decisionsContinuous Learner - Stays current on marketing innovation, technology, and category trends; encourages experimentation and learning from failureEducationBachelor's degree requiredMBA from a top-tier institution strongly preferredWhy Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular diseaseDrive meaningful impact at global scale: our medicines reach more than 100 million people each year. Turn bold ideas into breakthrough launches, with multiple new therapies planned through 2030 and beyondSanofi US Services and its U.S. affiliates are