Marketing & Communications Director

Accentuate Staffing is currently recruiting for a Marketing & Communications Director for a global healthcare accreditation company in Raleigh. This role is remote, but the candidate needs to live in North Carolina. The Marketing & Communications Director is a senior leadership role responsible for shaping and executing the organization’s marketing communications strategy to increase awareness, engagement, and adoption of its healthcare accreditation programs. This position leads the development of compelling messaging and multi‑channel communications that educate healthcare providers, strengthen brand reputation, and support organizational growth. Reporting to executive leadership and serving as a member of the leadership team, the Director oversees a high‑performing marketing team and partners closely with Business Development, clinical leaders, and operations to ensure that marketing efforts have a measurable impact. This role is heavily focused on strategic communications, content development, digital marketing, SEO, and social media engagement, ensuring the organization’s mission and expertise are effectively communicated to healthcare providers, partners, and stakeholders.

Responsibilities

• Serve as a core member of the leadership team, contributing to organizational strategy, growth initiatives, and market positioning.
• Lead the organization’s marketing and communications strategy across multiple healthcare service lines to increase provider awareness, engagement, and program adoption.
• Ensure messaging consistently reflects clinical quality, mission‑driven values, and regulatory compliance.
• Identify opportunities to expand visibility, strengthen brand positioning, and increase the value derived from existing programs and services.

Strategic Marketing & Communications Leadership

• Serve as a core member of the leadership team, contributing to organizational strategy, growth initiatives, and market positioning.
• Lead the organization’s marketing and communications strategy across multiple healthcare service lines to increase provider awareness, engagement, and program adoption.
• Ensure messaging consistently reflects clinical quality, mission‑driven values, and regulatory compliance.
• Identify opportunities to expand visibility, strengthen brand positioning, and increase the value derived from existing programs and services.

Content, Messaging & Thought Leadership

• Oversee the development of high‑impact marketing communications including website content, educational materials, provider‑facing collateral, case studies, white papers, and campaign messaging.
• Ensure all communications clearly articulate clinical outcomes, quality standards, and the organization’s value to healthcare partners.
• Collaborate closely with clinical leadership to translate complex medical information into accessible, compelling messaging.
• Maintain consistent brand voice and messaging across all communication channels.

Digital Marketing, Social Media & SEO

• Lead digital marketing initiatives across web, email, social media, and paid channels to drive engagement and qualified leads.
• Oversee SEO strategy, content optimization, and search visibility to increase organic traffic and program awareness.
• Manage and grow the organization’s social media presence to expand thought leadership and provider engagement.
• Direct email marketing strategy and audience segmentation to support provider education and engagement.
• Oversee website strategy and development to improve user experience, traffic, and conversion.

Lead Conversion & Marketing Effectiveness

• Partner closely with the Business Development team to analyze lead flow, pipeline performance, and conversion metrics.
• Identify opportunities to improve lead qualification, messaging, and nurturing strategies to support successful program adoption.
• Develop reporting frameworks and KPIs to measure campaign effectiveness and marketing ROI.
• Implement improvements to ensure strong lead generations translate into measurable growth.

Team Leadership & Collaboration

• Lead, mentor, and develop a high‑performing marketing team, including two senior directors responsible for key marketing functions.
• Establish clear priorities, workflows, and performance metrics to ensure alignment with organizational goals.
• Foster strong collaboration between marketing, business development, clinical teams, and operations.
• Ensure all communications align with healthcare regulations and organizational standards.

Requirements

• 3-5 years of marketing and communications leadership experience.
• Bachelor’s Degree in marketing and communications is required.
• Proven experience marketing to healthcare providers (e.g., hospitals, physicians, surgeons, or clinical organizations).
• Demonstrated expertise in content development, communications strategy, and digital marketing.
• Strong experience with SEO, website strategy, email marketing, and social media growth.
• Experience leading and mentoring senior‑level marketing team members.
• Track record of executing multi‑channel campaigns that drive engagement and measurable results.

Preferred Experience

• Experience within healthcare organizations, healthcare services, or healthcare networks.
• Familiarity with healthcare compliance, regulatory considerations, and provider engagement strategies.
• Experience partnering with business development teams to improve pipeline performance and lead conversion.
• Experience developing and executing marketing and advertising strategies to attract new patients and increase service utilization.
• Demonstrated ability to promote designated marketing services (DMS) through digital, print, and community outreach campaigns.