Corporate Senior Housing Marketing Director

Job Description

Job Description

Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities.

Core Responsibilities

• Strategic Marketing Leadership: Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.

• Brand Management: Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience 

• Campaign Development: Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins. 

• Sales Integration: Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.

• Content & Storytelling: Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.

• Performance Measurement: Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results. 

• Training & Support: Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events. 

• Budget Oversight: Manage marketing budgets and promotional activities to maximize return on investment. 

• Industry Standards: Apply knowledge of senior living industry standards, regulations, and competitive market analysis. 

Required Skills & Qualifications

• Experience: 5+ years in marketing, with 3+ years in a leadership role; preferably in senior living, healthcare, or hospitality.

• Digital Marketing Expertise: Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.

• Leadership & Collaboration: Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority. 

• Communication & Interpersonal Skills: Excellent written, verbal, and presentation skills; strong relationship-building abilities. • Analytical Skills: Proficiency in data analysis, campaign tracking, and performance reporting. 

• Industry Knowledge: Understanding of senior housing needs, resident decision-making, and compliance requirements.

In summary: The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.