Admissions Director (Skilled Nursing)

A respected, non-profit skilled nursing facility in Brooklyn with a long-standing reputation for clinical quality, operational stability, and ethical care delivery. The organization operates at the intersection of mission and performance-serving patients, families, and hospital partners with consistency, urgency, and professionalism. Leadership is focused on maintaining strong Medicare census, high clinical standards, and reliable hospital relationships in a highly competitive post-acute market.

The Admissions Director is a senior, results-driven role with direct accountability for Medicare census growth and hospital referral conversion. This position is not administrative and not entry-level. It requires a seasoned skilled nursing professional who understands hospital discharge dynamics, payer strategy, and how to win referrals through responsiveness, credibility, and execution. The ideal candidate is business-minded, metrics-oriented, and relationship-obsessed-while still leading with empathy and sound judgment. This role demands presence, follow-through, and ownership 364 days a year.
Responsibilities

• Own Medicare admissions volume and actively drive census performance
• Serve as the primary admissions authority for hospital referrals, with an emphasis on speed, accuracy, and conversion
• Develop, manage, and expand hospital referral relationships, including case managers, social workers, and discharge planners
• Aggressively follow up on referrals to maximize acceptance and minimize leakage
• Evaluate clinical appropriateness, payer eligibility, and reimbursement potential for all admissions
• Partner closely with nursing leadership and therapy teams to ensure the facility can deliver on hospital expectations
• Track referral sources, conversion rates, payer mix, and census trends with a revenue-focused lens
• Identify barriers to admission and proactively solve them
• Maintain strong visibility within hospitals and respond quickly to time-sensitive discharge needs
• Represent the facility as a credible, reliable, and knowledgeable post-acute partner
• Ensure compliance with Medicare guidelines, regulatory standards, and internal policies
• Participate in strategic planning related to census growth, payer mix optimization, and market positioning

Qualifications

• Demonstrated admissions or hospital liaison experience within a skilled nursing facility is required
• Strong Medicare admissions background required; candidates without Medicare-focused SNF experience will not be considered
• Proven success working directly with hospitals and managing discharge-driven referrals
• Clear understanding of payer mix, length of stay, and reimbursement implications
• Business-oriented mindset with comfort being held accountable to numbers and outcomes
• Ability to operate autonomously in a fast-paced, high-pressure environment
• Strong judgment, professionalism, and relationship-management skills
• Emotionally intelligent, patient-centered, and family-aware-without losing operational focus
• NYC or Brooklyn market experience strongly preferred

Compensation

• Salary range: $90,000 - $125,000, based on experience, hospital relationships, and demonstrated performance
• This is a high-impact leadership role with direct influence on revenue and organizational stability