Social Media Manager

Social Media Manager

Full-Time

$200 per week/$866 per month

Key Responsibilities

• Develop and execute organic social media strategies for multiple construction-industry clients.
• Plan, create, and schedule engaging content (posts, stories, graphics, videos, reels) tailored to each client's audience and goals.
• Manage and grow clients' presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and others as relevant.
• Monitor community engagement by responding to comments, messages, and inquiries in a timely and professional manner.
• Track performance metrics (reach, engagement, follower growth, conversions) and prepare regular reports for internal teams and clients.
• Provide accurate tracking and reporting of social media engagement, audience growth, and campaign performance.
• Analyze social media insights and data to recommend improvements and optimize future strategies.
• Collaborate with the design, content, and SEO teams to ensure campaigns are cohesive and aligned with overall marketing strategies.
• Research industry trends, competitor activity, and platform updates to keep strategies fresh and effective.
• Manage social media calendars and ensure consistent posting frequency across all accounts.
• Suggest innovative ideas to increase visibility and engagement for clients.

Key Performance Indicators (KPIs)

• Growth in client social media followers and audience size.
• Engagement rate (likes, comments, shares, clicks, saves).
• Consistency and timeliness of content posting across accounts.
• Reach and impressions of organic campaigns.
• Monthly/quarterly reporting accuracy and insights provided.
• Client satisfaction and retention based on social media results.
• Contribution to lead generation and brand awareness goals.

Qualifications

• Proven experience (2+ years) managing organic social media for multiple brands/clients (agency experience preferred).
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent copywriting skills with an eye for detail and brand consistency.
• Basic design skills (Canva, Adobe, or similar) preferred.
• Ability to analyze data and create actionable recommendations.
• Strong project management skills and ability to juggle multiple clients/accounts.
• Knowledge of the construction or B2B industry is a plus.

Key Competencies

• Creative thinker with strong storytelling skills.
• Highly organized with excellent time management.
• Strong communication and collaboration skills.
• Results-oriented with a focus on client satisfaction.
• Data-driven with ability to translate metrics into meaningful insights.