GTM Marketing Strategist- MGA Insurance Industry

GTM Marketing Strategist – MGA Insurance Industry Do you have a passion for the insurance industry and a knack for creating compelling marketing strategies? ReSource Pro is seeking a Product Marketing Manager to join our high‑performing team as an Industry Marketing Subject Matter Expert focusing on the MGA market. As an MGA Expert, Industry Marketing, you won’t just be executing campaigns—you’ll be the strategic force that drives our go‑to‑market plan for the U.S. carrier market, directly impacting our revenue goals. This is your chance to lead end‑to‑end marketing efforts, from strategy to execution, in a dynamic and collaborative environment. Come Join ReSource Pro! We hire the best because we believe great people create exceptional experiences. That’s why we hire individuals who not only bring talent and passion, but who thrive in our unique culture and live out our Core Values: Commitment to Community, Teamwork, Passion for Excellence, Service‑Centric, and Best Self. Your role This Industry Marketing Expert will lead, oversee and support the implementation of the strategic go‑to‑market strategy for the MGA market. The MGA Expert role will partner with the Industry Director, Marketing and Sales teams, and is responsible for understanding the customer, market, and revenue goal, then developing, driving and ensuring the smooth execution of market strategy and content to support those goals. In this role you will Develop and implement comprehensive in‑person and digital marketing strategies to achieve business goals and objectives. Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter, to achieve quarterly goals. Collaborate across the marketing team to create and implement marketing campaigns. Conceptualize and orchestrate writing with support from the corporate and design team. Create engaging content both written and design, for digital channels—website, blog posts, social media, and email campaigns. This role sits at the intersection of marketing and the GM, Sales and technology leaders responsible for the Carrier market strategy—collaborating across the entire Demand Generation & Corporate teams. Demonstrate a high‑level understanding and ability to work through the complexity of problem solving or projects, and then present it to audiences at every level. What You Need To Be Successful Bachelor’s degree in Marketing, Communication, or related degree. 3‑5 years B2B marketing experience in the US insurance industry, working with MGA. 3+ years’ experience writing preferred. Prior campaign execution—B2B focus. Passion or curiosity for how to communicate and market in a digital‑first environment. Strong analytical skills with the ability to interpret data, generate insight, and make data‑driven decisions to create more effective marketing strategies. Project management skills with the ability to be detail‑oriented, able to prioritize and meet deadlines in a fast‑paced environment. Your Compensation This is a remote position and the salary range for most locations for this role is $64,734 ‑ $109,549. The salary range may vary based on the specific geographic location in which the candidate resides. Pay decisions are based on qualifications, experience, skillset, geography, and internal equity. The total compensation package includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Your Interview Process To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via Zoom. The Standard Interview Process Includes: Behavioral Interview with Talent Acquisition Online talent assessment Hiring Manager interview Stakeholder interview Additional interview steps may be added depending on the position or if further evaluation is needed. Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Wireless Services, Telecommunications, and Communications Equipment Manufacturing #J-18808-Ljbffr