Inbound Marketing Specialist

Job Description

Job Description

I. Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

* This role is an on-site role..

** Pre-employment requirement: A background check.

Requirements

II. Scope of Services Required

1. Marketing Strategy & Brand Management

- Develop and execute marketing strategies aligned with company objectives.

- Maintain and strengthen the General Wholesale Inc. brand identity.

- Create marketing campaigns to generate leads and increase customer engagement.

- Assist with product launches, promotions, and seasonal campaigns.

- Conduct competitor and market research.

- Monitor marketing trends and recommend new initiatives.

2. Graphic Design & Visual Content

- Design social media graphics and promotional campaigns.

- Create brochures, flyers, catalogs, banners, and sales materials.

- Design email marketing templates.

- Develop digital advertisements for Meta, Google, and LinkedIn.

- Produce product presentations and corporate materials.

- Ensure all marketing assets follow company branding guidelines.

3. Website & Digital Media

- Design website banners and landing pages using Figma.

- Create UI mockups and marketing wireframes.

- Collaborate with developers to improve website user experience.

- Maintain website graphics and promotional content.

- Optimize digital assets for desktop and mobile.

4. Social Media & Content Marketing

- Develop monthly social media calendars.

- Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.

- Design reels, stories, promotional videos, and campaigns.

- Write compelling marketing copy.

- Monitor analytics and optimize performance.

5. Sales & Marketing Support

- Design sales presentations and pitch decks.

- Produce product catalogs and promotional literature.

- Create trade show and event marketing materials.

- Support the sales team with branded proposals.

- Coordinate campaigns with vendors and suppliers.

6. Ongoing Marketing Support

- Manage multiple marketing projects simultaneously.

- Coordinate internal marketing requests.

- Update marketing materials as products evolve.

- Maintain organized marketing and design files.

III. Key Responsibilities

- Develop and implement annual and quarterly marketing plans.

- Collaborate with management and sales teams to support business growth.

- Design professional marketing materials for digital and print.

- Maintain consistent branding across all platforms.

- Create engaging visual content that increases customer engagement.

- Assist in product photography, promotional videos, and digital storytelling.

- Analyze campaign performance and recommend improvements.

- Stay current with marketing technologies and design best practices.

IV. Required Skills & Qualifications

- Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).

- Minimum 3 years of experience in marketing and graphic design.

- Strong portfolio showcasing marketing campaigns and design work.

- Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.

- Experience creating B2B and B2C marketing campaigns.

- Excellent understanding of branding, typography, color theory, and layout.

- Strong communication, organization, and time-management skills.

- Ability to manage multiple projects and meet deadlines.

V. Preferred Personal Attributes

- Creative and detail-oriented.

- Self-motivated and proactive.

- Strong problem-solving skills.

- Collaborative team player.

- Passionate about branding and marketing innovation.

- Thrives in a fast-paced environment.