Social Media Strategy Manager

Role Description

We are seeking a highly skilled and experienced Social Media Strategy Manager to develop and implement social media strategies, manage online presence, create content, engage with players and analyze data to improve online visibility and brand effectiveness.

• Lead the development of the WorldWinner’s strategy across various social platforms including, but not limited to: Facebook, TikTok, YouTube, Twitter, Instagram, Kick, Discord, and Reddit
• Identify opportunities for the brand to engage in wider cultural conversations and engagement trends
• Plan and manage a balanced content calendar across awareness, conversion, and retention, leveraging platform native creative tailored to each objective
• Stay plugged into the latest topics and trends on social
• Support business priorities such as game launches, new features, and integrated marketing efforts
• Manage UGC content creators, freelancers, and influencers via providing briefs, content direction, and feedback
• Experiment with new content formats, challenges, and viral mechanics to drive engagement
• Maintain up-to-date list of influencers in key areas and develop a shortlist of potential influencers in line with key topics to amplify our reach and engagement
• Analyze and report on content and program performance data to drive continuous improvement and optimization

Qualifications

• 3+ years’ experience in social media - agency (or client-side equivalent) as a Community Manager, Social Strategist, or Copywriter, preferably in gaming or entertainment
• Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for strategic brand involvement in cultural trends
• Hands on experience creating, filming, editing, and publishing platform-native social content (Reels, Shorts, Etc.). Comfortable appearing on camera and proficient with video editing tools such as CapCut, Premiere Pro, Adobe Express, or similar.
• Have a strong visual eye and understanding of creating photo and video assets
• Must be familiar with the gaming space and have an overall passion for pop culture
• Excellent written, verbal, and interpersonal communication skills
• Must include portfolio or links to professional work

Benefits

• Exciting, creative, and fun industry where you can really make a difference
• Collaborative and inclusive work environment
• Comprehensive subsidized medical, dental and vision coverage with paid parental leave options
• 5% company 401(k) match with immediate vesting
• Generous time off and flexible hours give you freedom to do your best work

Company Description

Founded in 1999, WorldWinner develops and operates competitive games of skill with real cash prizes under the WorldWinner consumer brand and in partnership with leading Sports Gaming Entertainment company FanDuel under the FanDuel Faceoff name. WorldWinner is the most recognized and trusted skill games technology platform and brand for players who want to Play to Win. We bring games to the world that inspire people to play for more. With over 20 challenging games where the outcome is dependent on player skills versus chance across a content library spanning classic card games to casual favorites to retro arcade games, WorldWinner has something for every gamer. Backed by Platinum Equity and strategic investors, we are looking for new team members in various disciplines to help us build a world-class gaming platform on mobile and beyond!