Ecommerce Marketing Manager

About the Role

Our client is hiring for a hands-on eCommerce & Digital Marketing Manager to own and grow their online sales and B2C marketing. This is a doing role: you will build, run, and optimize campaigns yourself across our client's website and our other online channels, while setting the strategy and managing a small team and agency partners. Our client wants someone whose recent experience is in the weeds, managing ad accounts, building email flows, and testing site pages, and who can show the results.

What You'll Do

• Paid media: Build, run, and optimize Google (Search, Shopping, Performance Max) and Meta campaigns day to day, managing budget against return targets.
• eCommerce site: Own performance of FitnessFactory.com, including product pages, merchandising, promotions, checkout, and conversion rate testing.
• Channel management: Keep pricing, promotions, and product positioning consistent across website, stores, and third-party marketplaces, within MAP policy, so each channel grows without undercutting the others.
• Email and SMS: Build and run automated flows (welcome, abandoned cart, post-purchase) and a campaign calendar that grow repeat purchase and lifetime value.
• SEO and content: Improve organic search and product content, including photography, video, reviews, and buying guides.
• Analytics: Report weekly on traffic, conversion, acquisition cost, and return on ad spend by channel, and use the data to shift budget quickly.
• Retail stores: Drive store traffic with local digital campaigns and promotions.
• Brand and creative: Keep the Fitness Factory brand consistent across every channel; brief and manage designers, freelancers, and agencies.
• Success is measured by revenue growth (online and in-store), return on ad spend, conversion rate, customer acquisition cost, and repeat purchase rate.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Required Skills

• What You'll Bring
• 5+ years of B2C eCommerce or digital marketing experience preferred; we will consider less total experience if the last 2–4 years show strong results
• Recent hands-on experience (within the last 2–4 years) personally running paid search and paid social campaigns with meaningful budgets
• Working proficiency in BigCommerce or a similar eCommerce platform, Google Analytics, and email and SMS platforms
• A track record of growing online revenue, with results you can walk us through
• Experience in direct-to-consumer retail, ideally combining online and in-store sales
• Experience selling durable or high-consideration products online; fitness equipment a strong plus
• Experience managing a small team, freelancers, or agencies a plus

Preferred Skills

• What Best-in-Class Looks Like
• Still works in the ad accounts and email platform, and knows the numbers without looking them up
• Expert at selling big-ticket items online through financing, reviews, video, and clear delivery information
• Connects online and in-store shopping, turning website visitors into store visits and store visits into online orders
• Moves fast: tests every week, cuts what doesn't work, and scales what does
• Can show a campaign or program they built themselves, with real results