Digital Assets Associate

Location: New York City, Midtown Manhattan – Fashion District (On-Site) Reports To: President of Sales About G-III Apparel Group: G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry. Position Summary: We are seeking a highly organized and technology-forward Digital Assets Associate to join our wholesale Sales organization. This role will support digital product launches, seasonal market execution, and divisional initiatives while partnering closely with Sales, Production, and our internal Photography Studio. The Digital Assets Associate will ensure retail partners receive accurate product imagery, content, and supporting materials required for successful product launches. The ideal candidate is detail-oriented, collaborative, and passionate about identifying new systems, automation opportunities, and AI-driven solutions that improve efficiency and enhance the digital customer experience. Key Responsibilities: Serve as the primary liaison between the Sales team and internal Photography Studio to coordinate digital asset needs and product photography. Coordinate monthly product photography to support retailer launch schedules and business deadlines. Manage photography timelines, shot lists, sample tracking, and digital asset delivery schedules. Create, manage, and maintain product copy, descriptions, specifications, attributes, and other digital product information. Ensure product content and imagery are accurate, complete, and consistent with brand and retailer requirements. Support successful product launches across retailer and wholesale customer platforms by ensuring required digital assets and product information are delivered on time. Assist with the preparation and execution of seasonal markets, including the creation and maintenance of line sheets and supporting sales materials. Support post-market activities, including size scale management, NuORDER updates, and other seasonal follow-up. Partner with Account Executives and cross-functional teams to support divisional sales initiatives and operational needs. Maintain organized and accurate product information, sales tools, imagery, and digital content throughout the season. Stay current on emerging technologies, automation tools, AI applications, and digital commerce best practices as new capabilities are introduced across the organization. Identify opportunities to streamline digital asset workflows, automate repetitive processes, and improve the accuracy and efficiency of content management. Champion digital-first practices that enhance organizational efficiency and the customer experience. Support additional digital asset, sales, and divisional projects as assigned. Who You Are: A highly organized and detail-oriented professional who enjoys managing digital content, projects, and deadlines. A collaborative team player who builds strong relationships across Sales, Production, Creative, and other cross-functional teams. A technology-forward problem-solver who is interested in automation, AI, and improving existing processes. A proactive self-starter who takes ownership and follows projects through completion. A strong communicator who thrives in a fast-paced, deadline-driven environment. Qualifications: Bachelor's degree in Business, Marketing, Fashion Merchandising, Communications, or a related field preferred. 2–4 years of experience in Digital Assets, Digital Content, Sales Operations, eCommerce, Wholesale, Merchandising, or a related field preferred. Experience managing product content, digital assets, product imagery, or retailer-facing product information preferred. Strong proficiency in Microsoft Excel, PowerPoint, and Microsoft Office Suite. Experience with NuORDER or similar wholesale sales platforms preferred. Strong organizational and project management skills with exceptional attention to detail. Ability to manage multiple timelines and priorities in a fast-paced environment. Strong written and verbal communication skills. Interest in emerging technologies, workflow automation, and AI-enabled business tools. Experience within the fashion, apparel, wholesale, or retail industry preferred. What We Offer: Comprehensive benefits including medical, dental, vision, and 401(k) PTO and company holidays The pay range for this position is: $65,000 – $75,000 per year. Please note that the foregoing compensation information is a good‑faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law. G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About G-III Apparel Group, Ltd. | G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands. #J-18808-Ljbffr G-III Apparel Group