Digital Marketing Specialist

Title: Digital Marketing Specialist FLSA Status: Non-Exempt Date: June 2026 Company Description: Mobile Beacon strengthens communities across the United States by providing high-speed, low-cost, mobile internet access to the anchors of communities: the nonprofits, schools, libraries, museums, and healthcare organizations that provide vital services to millions of Americans every day. With our broadband service, these organizations have an essential tool they need to fulfill their missions and maximize their philanthropic impact. Our anytime, anywhere connectivity allows them to access more, reach more, and help more in their communities. We are passionate about what we do and we are looking to grow our team with people who share our commitment as a mission-based organization and who would enjoy helping nonprofit organizations better serve their communities. It is an exciting time to join as we are experiencing tremendous growth and demand. Position Summary: Reporting to the Head of Marketing, the Digital Marketing Specialist will grow Mobile Beacon’s reach, pipeline, and impact. You’ll manage our paid digital advertising and social media presence, drive lead generation and qualification, and deliver the data analytics that keep our marketing efforts sharp and accountable. You’re a storyteller at heart who knows how to translate mission-driven messaging into campaigns that convert, and you’re comfortable working cross-functionally with our Web Manager, Graphic Designer, and outside agencies to make it happen. Responsibilities: Plan, execute, and optimize paid digital advertising campaigns across Google, Linkedln, and Meta, with a focus on driving conversions and measurable ROI. Manage Mobile Beacon’s social media presence, developing content calendars, crafting posts, and engaging audiences across platforms. Own lead generation and qualification workflows in HubSpot, including campaign tracking, list segmentation, lead scoring, and pipeline reporting. Develop and communicate creative storytelling that connects Mobile Beacon’s mission to the needs of target audiences. Collaborate with the Web Manager, Graphic Designer, and outside agencies to ensure campaign assets, landing pages, brand, and messaging are aligned and effective. Track, analyze, and report on digital marketing performance using HubSpot, Google Analytics, and platform-native dashboards; translate data into actionable recommendations. Identify and implement opportunities to improve campaign efficiency through AI tools, automation, and workflow optimization. Qualifications and Experience: 3-5 years of experience in digital marketing, with hands‑on responsibility for paid advertising and social media. Demonstrated HubSpot proficiency—CRM, marketing hub, workflows, and reporting (certifications a plus). Proven experience managing ad campaigns on Google (Search/Display), Linkedln, and Meta, including budget management and performance optimization. Strong data analytics skills; ability to build reports, interpret performance trends, and communicate findings clearly. Excellent storytelling and copywriting instincts, with the ability to adapt voice and messaging for different audiences and channels. Experience working with creative and web teams and /or outside agencies to produce and deploy campaign assets. Familiarity with AI tools and marketing automation platforms is a plus. Familiarity with nonprofit or mission‑driven organizations is a plus. Comfort working independently and managing multiple campaigns simultaneously in a lean environment. Knowledge, Skills and Competencies: Outstanding communication and interpersonal skills. Effective time management skills and the ability to meet deadlines. Enthusiasm for and positive representation of Mobile Beacon’s mission, goals, and culture. Motivated, proactive, and organized self-starter able to wear many hats. Open to change and constructive feedback. Provides clear and concise communication, written and oral. Demonstrate time management and prioritization skills with a high level of productivity and accuracy. Physical Demands and Work Environment: Must be able to sit at a workstation, concentrating on viewing computer screens for extended periods of time. Work environment is in the office. High utilization of office equipment, phone, computer, etc. The physical demands described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. NOTE: This job description is only a summary of the typical functions of the job and is not intended to be a comprehensive list of all job responsibilities, tasks, and duties. Employees may perform other related duties as assigned to meet the ongoing needs of the organization. #J-18808-Ljbffr