Senior Manager, E-Commerce

About Jones Road

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn't need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

About the Role

At Jones Road, we believe the right person with the right tools can achieve extraordinary impact. This role sits at the center of that belief: an AI-enabled way of working where one high-agency operator owns the site end to end, from strategy to shipped code. It reports to our Senior Director of Growth and Ecommerce and is perfect for someone who thrives on autonomy, innovation, and driving profitable revenue growth.

We're looking for a passionate, high-agency individual who can independently own our ecommerce strategy, digital product roadmap, and conversion optimization program. Using AI tools like Claude Code, you'll build, test, and optimize experiences that would traditionally require an entire team. If you aren't building with AI tools yet, that's okay: we'll teach you. What matters is that you're excited to make it a core part of how you work. While you'll have design and development support, this role demands someone who can strategize, execute, and analyze with independence.

This isn't a role for everyone. We're looking for someone who's excited to redefine how digital product work gets done, and who's ready to pioneer the future of AI-enabled digital commerce with us.

What you'll do:

Ecommerce strategy & site ownership

• Own and execute the website digital product roadmap and user experience strategy for jonesroadbeauty.com
• Lead on-site GTM for every product launch, promotion, and sale: PDP builds, landing pages, homepage and navigation takeovers, launch-readiness QA, and go-live execution
• Manage the Ecommerce Manager: set priorities, review work, and oversee day-to-day site operations output

CRO & experimentation

• Run the always-on CRO and experimentation program (test prioritization, hypothesis and experiment design, analysis, and rollout) primarily via Intelligems and Shopify, with financial performance as the north star
• Build, test, and analyze high-converting landing pages with the Growth team to improve paid traffic efficiency and new customer acquisition
• Manage the feedback loop from test to analysis to team-wide learnings, so every experiment compounds into a sharper view of what moves our customer

Build & ship

• Use AI coding tools (e.g. Claude Code) to build, test, and ship site experiences independently: Shopify theme sections, landing pages, and test variants, pulling in design/dev support as needed rather than by default
• Own the path to production for CRO-driven site changes

Analytics & reporting

• Analyze and optimize site performance using Polar Analytics, GA4, Heatmaps, Intelligems, and other analytics tools
• Report weekly on ecommerce KPIs (revenue and profit per visitor, conversion rate, AOV, and funnel health) and translate site data into sized, profitable revenue opportunities for the team

How you'll work:

You'll run the site and the CRO program with real autonomy: setting the testing roadmap, designing experiments, reporting results, and shipping winners to the live theme. You'll set direction with the Senior Director of Growth & Ecommerce and be trusted to execute against it.

What you'll bring:

Must-haves

• 5–7 years in DTC ecommerce, with hands-on ownership of a Shopify storefront (merchandising, PDPs, launches, and promotions), not just testing on top of them
• 2+ years owning an always-on CRO and experimentation program: you've designed clean tests, and can defend a result statistically and commercially
• A P&L mindset: you prioritize site work and tests by their impact on profitable revenue, weighing margin and AOV alongside conversion
• Comfort working with AI and a genuine appetite to build code with AI tools like Claude Code. If you're not using them yet, we'll teach you, but building and shipping this way will be a big part of the role
• Experience managing at least one direct report, or clear readiness to step into it
• Strong landing page build and optimization experience for paid traffic
• Analytics depth: GA4, heatmaps, and A/B testing platforms (Intelligems strongly preferred), with the judgment to turn data into sized opportunities
• Experience running on-site GTM for product launches end to end, from PDP build through go-live QA
• Strong project management: able to juggle many concurrent initiatives, prioritize ruthlessly, and keep cross-functional work moving
• A high-agency, continuous-learning mindset; you'd rather build the thing than write the ticket

Nice-to-haves

• Experience building and shipping site work with AI coding tools like Claude Code
• Beauty, prestige, or founder-led brand experience
• Familiarity with Asana, Figma, and upsell/bundling tooling
• Startup experience preferred; agency experience welcome

What success looks like:

• Measurable, sustained growth in revenue and profit per visitor, with a clear line from the test roadmap to the revenue it produced
• A high-velocity, always-on experimentation program running with minimal support: multiple tests live at any time, each with a hypothesis, a sized upside, and a documented learning
• Every product launch and promotion lands on-site on time and at full strength: PDPs, landing pages, and merchandising ready before go-live, with no last-minute scrambles
• The site roadmap is prioritized by profitable revenue impact and improving the customer experience, and the team can see what's shipping, why, and what it's worth
• Weekly ecom reporting that the broader team uses to make decisions
• You're the go-to expert on AI-enabled commerce at Jones Road, shipping independently and raising the bar for how digital product work gets done

The base salary range for this role is $125,000-140,000, plus a 15% annual bonus target. Final pay depends on experience and skills.