Manager, Cobrand Card Product Management

JOB SUMMARY

The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing critical customer marketing initiatives across the US Cards business. Working in coordination with the Sr. Manager, the focus of this role is to ensure existing cardmembers are consistently engaged with their Marriott Bonvoy credit card. To achieve this, the Manager will create and deploy spend marketing campaigns, develop customer communications to ensure seamless benefits fulfillment and product awareness, manage exclusive cardmember events and experiences, and oversee other initiatives that increase customer love and grow share of wallet.

CANDIDATE PROFILE

Education and Experience Required * 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major * 4+ years’ experience in business, sales and marketing, management operations, or related professional area

• Quantitative analytical experience
• Strong knowledge and passion for the loyalty competitive landscape and

ability to remain current with industry trends Preferred * Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines

• Specialized experience in Loyalty programs and/or credit cards
• Experience in partnering with loyalty and brand marketing through various

channels including, direct mail, email, web/app, contact centers, and social media.

CORE WORK ACTIVITIES

Loyalty Management Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to: * Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios * Implement promotions and other programs to drive share of wallet and lower attrition * Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits

• Manage customer complaints and coordinate with banks as needed
• Partner with Loyalty team to integrate offers into Loyalty marketing channels

and vice versa * Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity

• Partner with Finance for bonus code management
• Liase with New Product Development team to launch new benefits as needed to

remain ahead of the competitive set Cardmember Engagement * Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans * Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities Maintaining Goals

• Submits reports in a timely manner, ensuring delivery deadlines are met.
• Promotes the documentation of project progress accurately.
• Provides input and assistance to other teams regarding projects.

Managing Work, Projects, and Policies

• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports,

presentations, etc. * Analyzes information and evaluates results to choose the best solution and solve problems. * Provides timely, accurate, and detailed status reports as requested. Demonstrating and Applying Discipline Knowledge * Provides technical expertise and support to persons inside and outside of the department. * Demonstrates knowledge of job-relevant issues, products, systems, and processes.

• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.
• Uses computers and computer systems (including hardware and software) to

enter data and/ or process information. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here [ to learn more. Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually. Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions. Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.