Growth Marketing Lead

Location: Boston, MA hybrid, 2 days per week in our Back Bay office Reports to: Head of Growth Marketing About us Rocket Alumni Solutions builds interactive touchscreen software that helps schools, colleges and organizations celebrate achievements, preserve their history and connect their communities. We’re a profitable, bootstrapped company based in Boston. We’re looking for a hands‑on Growth Marketing Manager whose strongest skill is paid acquisition and who is curious about how AI agents can expand what a marketer can accomplish. You’ll join a marketing team where AI agents and automated workflows already support paid campaign management and organic marketing. You’ll work alongside these systems: making campaign decisions, directing work, evaluating outputs and identifying improvements. Together with the team, you’ll help develop these capabilities further as our marketing evolves. Paid acquisition will be your primary focus, with regular involvement in content, video and organic distribution. You’ll work directly with our Head of Growth Marketing and have support from design and development resources, and a freelance video editor. Paid acquisition will be at the core of your role. You’ll: Own day-to-day campaign execution and optimization, primarily across Google and Meta, using our existing tools and AI workflows. Make decisions about targeting, budgets, bidding and creative based on performance, lead quality and business priorities. Develop and run experiments across audiences, offers, messaging, creative and landing pages. Use the findings to recommend what to improve or scale. Improve the journey from ad click to qualified lead, including landing pages, forms and HubSpot workflows, with support from the team. Connect campaign activity to conversion rates, acquisition costs and pipeline, and turn the results into clear next steps. Working alongside AI agents will be a substantial part of how you do the job. You’ll: Learn and operate Rocket’s existing marketing agents and workflows, understanding how they work and where your input and judgment add value. Guide, review and refine their outputs, investigate issues and help improve the quality and reliability of execution. Identify opportunities to connect steps, automate additional work and improve existing processes, collaborating with the team on implementation. Explore new capabilities and turn useful ideas into practical improvements to how we manage campaigns, create content and distribute it. You’ll also drive consistent content and video output with the team. You’ll: Turn customer stories, product updates and company insights into campaign assets and organic content, working with the Head of Growth Marketing on priorities and creative direction. Develop hooks and scripts for CEO- and product-led videos, coordinate production, brief our freelance editor and provide feedback to get content ready for publication. Use and improve our organic marketing workflow to repurpose, publish and distribute content consistently across relevant channels. Track what resonates and bring those insights into the next round of creative and campaign testing. You’ll be a strong fit if you: Have approximately 3–5 years of hands‑on growth, digital or performance marketing experience, with strong practical expertise in Google Ads and/or Meta Ads. Can walk us through campaigns you personally built and improved, explaining your decisions and the results. Think clearly and analytically: you ask good questions, investigate what changed and choose sensible next steps. Learn quickly and enjoy figuring out unfamiliar tools and systems. You can point to something you picked up and put into practice. Are curious about AI, automation and how things work and motivated to develop deeper expertise working with agents. Write effective marketing copy, contribute creative ideas and can turn those ideas into clear briefs. Take ownership, communicate proactively and enjoy getting work launched. Experience with B2B lead generation, HubSpot, conversion optimization or building automated workflows would be helpful. You’ll learn Rocket’s specific systems with the team; we’re looking for strong paid‑media fundamentals, practical curiosity and the ability to develop quickly. What you’ll gain at Rocket: Ownership of paid campaigns and experiments with a direct connection to business results. The opportunity to work with an established AI marketing operation and help shape its development. Room to expand your skills and responsibilities as your impact grows. Health insurance, a 401(k) match, stock options and wellness benefits. If you enjoy understanding how things work, testing ideas and finding better ways to grow a business, we’d love to hear from you. #J-18808-Ljbffr