ECommerce Digital Product Associate

Job Description

Job Description

Description:

About Beauty Industry Group

Founded in 2004, Beauty Industry Group (BIG) is both a pioneer and leader in the hair solutions industry. As a category creator in the hair extension space, BIG continues to set the

standard of excellence with its innovative portfolio of brands, rapidly expanding global footprint and award-winning company culture.

About the Position

The eCommerce Associate, Digital Product will support the near and long term, profitable growth of our Direct-to-Stylist and Direct-to-Consumer business across a portfolio of three brands. This role will bridge the communication from brand/marketing teams to development teams in prioritization of sprints based on business needs. To be successful in this role you will need to balance a data-driven approach with high EQ, taking an entrepreneurial approach to defining eCommerce strategy. You will have a strong understanding of both the art and science of eCommerce, collaborating closely with cross-functional teams to ensure that products are customer-centric, data-driven, and aligned with our strategic pillars and business goals. You stay current with emerging AI and automation tools and actively apply them to scale your impact across research, documentation, and execution. You are humble, inclusive, courageous, growth-minded and passionate about the consumer journey.

This role is hybrid to our Los Angeles office.

Responsibilities

eCommerce Strategy and Growth Planning

• Drive the eCommerce Roadmap across three brands, in partnership with the eCommerce Senior Manager, Digital Product, proactively identifying growth opportunities to convert qualified traffic volume, optimize new and returning consumer journeys to ultimately increase eCommerce revenue and profitability, balancing short-term tactical goals with long-term strategic initiatives. Own the KPIs of your backlog and be comfortable defending the ROI of every decision you make.
• This person will support eCommerce revenue, CRO, SEO, UX, Consumer Journey planning, website merchandising, promotional execution & reporting in-conjunction with Brand, IT and other cross-functional teams, across both B2B (Direct-to-Stylist) and B2C (Direct-to-Consumer) storefronts.
• Drive the eCommerce planning across various teams [brand/marketing, eCommerce and IT/Dev, building project plans, drafting user stories, reviewing deliverables, managing and owning sprint priorities and escalate appropriate risks and issues to streamline business needs to the development teams.
• Direct and manage the daily workflow of all eCommerce campaigns, including proposal development, campaign activation & maintenance, and post-launch recaps alongside Site Merchandising.
• Support project management processes and practices and ensure that they are followed by cross functional teams.
• Evaluate and pilot AI-powered commerce capabilities (e.g., personalization, intelligent on-site search, conversational shopping, generative content, AI-assisted product discovery) to drive incremental conversion, AOV, and customer engagement.

Consumer Journey Planning

• Alongside Brands, influence and provide insights for customer content planning, development, and analysis by sourcing existing or creating new content, exploring levers/opportunities by audience segment, gathering, and publishing learnings, recommending next steps, and identifying opportunities for scalability.
• Builds and maintains deep understanding of customer journey, ensuring we have seamless experiences across owned properties, inclusive of mobile and desktop, and across B2B and B2C touchpoints.
• Explores and defines eCommerce tactics to influence customer behavior and build brand advocacy through our website.
• Partner with personalization, search, and merchandising platforms (e.g., Nosto, Shopify Markets) to deliver segment-specific content, product recommendations, and localized experiences.

eCommerce Testing & Reporting

• Drive and own a hypothesis- and data-driven A|B testing methodology that can scale across digital properties.
• Gather, analyze, and apply insights from cross-functional feedback, test & learn performance, and industry trends to inform overall strategy and plans, leveraging AI tools to accelerate hypothesis generation, competitive scans, and post-test analysis.
• Responsible for the implementation and management of 3rd party website optimization tools like heatmaps, landing page testing, CRO and SEO.
• Build and maintain use cases, roadmaps and product feature documentation relating to acquisition needs; share vision and plans with stakeholders, resolve dependencies, and make prioritization decisions.
• Develop and manage a holistic eCommerce KPI dashboard relating to eCommerce performance, new & returning customer KPIs and analytics to generate actionable insights on an ongoing basis.
• Monitor site performance, Core Web Vitals, and mobile experience metrics, partnering with engineering to prioritize remediation and maintain a high-performing storefront.
• Develop and manage bottom’s up eCommerce forecasting by channel to identify risks and opportunities in sales and revenue.

Stakeholder Management

• Collaborate with BIG business and functional partners and technology leadership in specifying requirements and create continuous feedback loops., using AI tools where appropriate to accelerate ticket writing, requirement drafting, and stakeholder communication.
• Indirectly lead by influence with cross-functional teams including product managers, engineers, brand marketing, creative, site merchandising, and data analysts to ensure seamless execution of product initiatives. Foster a culture of innovation, collaboration, and continuous improvement.
• Partner with the in-house Product and Software Engineering teams to drive feature enhancements, user experience (UX) optimization, and connectivity with internal and external Mar-Tech solutions.
• Streamline and prioritize all needs and brand/marketing front development tasks and code release sprints to the engineering team.

Qualifications:

• 5-7+ years’ progressive experience in eCommerce, CRO and shopper/customer marketing, preferably in the B2B and/or B2C beauty space.
• A highly organized, mature problem-solver with sharp business acumen and in-depth knowledge of eCommerce concepts
• Exceptional leadership and mentoring skills with the ability to inspire teams, influence stakeholders, and guide cross-functional leadership, including senior executives, through complex product transitions.
• Experience with Analytics Tools such as Google Analytics (GA4), Power BI, and MS Clarity
• Working knowledge of eCommerce Platforms, such as Shopify Plus, including familiarity with Shopify Markets, theme architecture, and app ecosystem.
• Knowledge of an agile framework or method (i.e. Scrum, Kanban), and traditional project management principles and practices.
• Adept at refinement, story splitting, estimation, velocity, retrospection, and other Scrum techniques.
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift.
• Experience with A/B testing and multivariate optimization.
• Experience working with technical/Dev/UX teams to accomplish goals.
• Proven Track record of devising and executing sales-enhancing strategies.
• Strong analytical skills with a proven ability to work through data to find opportunities and actionable insights.
• Strong understanding of how creative, messaging and UX influence the purchase journey.
• Attention to details and accuracy in reporting.
• Demonstrated experience applying AI tools (e.g., Claude, ChatGPT, Gemini) to accelerate digital product workflows: research, documentation, ticket writing, PRDs, and stakeholder communication.
• Familiarity with AI-powered eCommerce solutions such as personalization engines, conversational shopping, intelligent site search, or generative content workflows; comfort evaluating new tools and translating capabilities into testable business cases.
• Hands-on experience with personalization platforms (e.g., Nosto, Dynamic Yield, Bloomreach) and/or CDPs is a strong plus.
• Experience supporting multi-brand or multi-storefront eCommerce environments preferred.
• Comfort operating across both B2B/wholesale and B2C/DTC eCommerce models.

Benefits And Perks

• Base pay of $90,000 with 5% annual bonus eligibility
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!

Equal Employment Opportunity at Beauty Industry Group At Beauty Industry Group, we are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We consider all qualified applicants for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability, genetic information, protected veteran status, or any other legally protected characteristic.