Marketing - Sales Cloud Operations Manager

Overview

As the Sales Cloud Operations & Analytics Manager, you will own the marketing analytics, attribution framework, and CRM infrastructure that powers data-driven decision-making across Panasonic Connect North America. You will design and optimize lead workflows, campaign tracking, and performance reporting - giving marketing and sales teams the real-time insights they need to accelerate pipeline and maximize ROI.

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business.

Responsibilities

RESPONSIBILITIES

Salesforce and Marketing Technology Infrastructure

• Optimize lead management and CRM workflows by monitoring lead and opportunity conversion, campaign influence, and marketing ROI; identify process gaps and implement scalable solutions.

• Manage marketing technology integrations across key platforms to improve data flow, attribution, and operational efficiency.

• Establish and enforce tracking standards - UTM parameters, Google Tag Manager (GTM), and campaign naming conventions - to ensure clean, actionable performance data.

• Define and reinforce CRM automation and data governance best practices, including compliance requirements for digital operations and database management.

• Manage data connections from lead-generation sources including website forms, webinars, events, social media, paid media, and third-party data providers.

• Archive historical campaigns, maintain data hygiene, and track year-over-year (YoY) performance trends.

• Evaluate, pilot, and operationalize AI-powered tools (e.g., predictive lead scoring, generative AI for reporting automation) to improve marketing operations outcomes.

Analytics, Reporting, and Insight

• Build and deliver Salesforce dashboards and reports that provide actionable insights for marketing and sales stakeholders.

• Track, measure, and report on key marketing KPIs - lead generation, pipeline contribution, conversion rates, cost per lead (CPL), and ROI - and validate results with stakeholders.

• Ensure accurate tracking and integration between Salesforce Sales Cloud, Salesforce Marketing Cloud, and connected platforms (Google Analytics, HubSpot, LinkedIn Ads, and others).

• Perform data cleansing, enrichment, and validation using tools such as DemandTools and ZoomInfo to maintain reliable reporting.

• Collaborate with Salesforce Admins and developers to optimize campaign tracking and lead-source attribution.

• Leverage AI tools to identify trends, surface insights, and deliver predictive analysis that improves campaign planning and budget allocation.

Scope

• Manage CRM, lead generation workflows, analytics, reporting, and digital operations for the marketing team at Panasonic Connect North America and its business units.

Qualifications

Education and Experience

• Bachelor's degree required in Marketing, Business, Information Systems, Data Science, or a related field.

• 8+ years of experience working with Salesforce Sales Cloud, with a focus on marketing attribution and reporting in marketing analytics, CRM operations, or a similar role in a large enterprise environment.

• Strong knowledge of Salesforce Campaigns, Leads, Opportunities, and Reports and Dashboards.

• Experience with marketing attribution models and measuring campaign effectiveness.

• Proficiency in UTM tracking, Google Analytics, and CRM data integration.

• Experience with other marketing platforms including HubSpot, ZoomInfo, and DemandTools.

• Familiarity with AI tools and workflows used in marketing operations and a curiosity to adopt and champion emerging capabilities.

• Salesforce Certification preferred.

• Experience integrating third-party marketing automation tools with Salesforce preferred.

Key Competencies

• Highly analytical with strong problem-solving and critical thinking abilities; passion for using data to solve complex business questions.

• Ability to interpret data, spot trends, and provide actionable insights.

• Ability to define data workflows and translate business requirements into technical solutions.

• Creative problem-solver who applies original thinking to navigate ambiguity and develop practical solutions at scale.

• Detail-oriented with the ability to analyze and interpret complex data, continually evolving strategies based on key learnings.

• Excellent communication and collaboration skills; ability to translate technical data into business insights for cross-functional stakeholders.

• Ability to communicate and collaborate with IT stakeholders on technical topics.

• Proven leadership skills with the ability to work independently and communicate with all levels of an organization.

• Ability to work effectively in a complex matrixed organization, including with senior leadership.

• Solid prioritization and organizational skills with the ability to make decisions and resolve issues.

• Effective written and spoken English communication skills across all levels of an organization.

Other Requirements

• Remote and/or hybrid work arrangement.

• 5-10% travel required.

Benefits & Perks - What's In It For You

Panasonic is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here's what you can expect:

• Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.

• Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.

• Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.

• Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental and caregiver leave.

• Educational Assistance - Tuition reimbursement for job-related courses after six months of service.

• Health Management and Wellbeing Programs - Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.

We Take Opportunity Seriously:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The salary range listed below is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

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Salary Range

$110,000 -$130,000 + Bonus REQ-154897