Senior Principal, Digital Product Design

About the Role The role sits within Nike's Activity Experiences Digital Product Design team, which is responsible for Nike Run Club (NRC) and Nike Training Club (NTC) apps, as well as the technology experiences powering the Nike Sport Research Lab. The team focuses on shaping digital experiences that help athletes start, stay motivated, and achieve their goals, supporting stronger, healthier, and happier bodies and minds. The designer will partner closely with product, engineering, data science, marketing, sport experts, trainers, coaches, and cross-functional business partners to craft a new digital fitness offering and pioneer Nike's next competitive advantage. Key Responsibilities Developing a deep understanding of Athlete motivations and needs, deeply immersed in sport and the digital fitness landscape, and translating that into differentiated experience concepts. Rapidly visualizing, prototyping, and exploring multiple product design directions in response to hypotheses, with sharp consideration of business and technical impacts. Owning large end-to-end initiatives that span multiple teams and outcomes at the forefront of a new product area or discipline. Working collaboratively with a cross-functional team of product and program managers, engineers, researchers, producers, and fellow designers, representing the work and storytelling solutions in front of executives. Defining an entire category of experiences, proposing solutions that drive business objectives, and using design methods to identify new opportunities. Elevating the role of digital design at Nike and facilitating a dialogue and awareness between the organisation and the external design community. Inspiring and mentoring other designers and raising the bar through one's own work and the team's output. Driving industry-wide thought leadership for highly visible projects, policies, or high-impact initiatives in either scale or level of innovation. Ensuring cross-functional support for executions by prioritizing and guiding product goals and influencing the strategic approach to the market and industry. Guiding multiple teams to solve problems previously thought to be insurmountable while mentoring and developing senior talent. Influencing team culture to be more inclusive, welcoming, and candid, and identifying and leading Nike Digital Design org, cross-pillar, and company-wide initiatives. Required Experience & Qualifications 10+ years of relevant experience in the design industry. Proven experience delivering consumer-facing product experiences that improve onboarding, habit formation, personalization, motivation, community, content discovery, and/or activity tracking. Entrepreneurial spirit with refined business acumen; executives across the company seek the designer's advice and expertise when understanding the future of digital product design. Strategic thinker who knows how to connect business goals with consumer needs to create the best experience. Recognized as world class by peers both internally and externally due to a track record and understanding of data science, experimentation, product, brand, business, and strategy. Hands-on creative expert in all facets of information architecture, interaction design, and UI design. Works enthusiastically and collaboratively with cross-functional partners, building trusting relationships. Expert at working with both abstract information and complex, detailed consumer research and data. Expert in design and prototyping tools such as Figma and Cursor. Ownership mindset and accountability, with experience leading complex projects and driving innovation efforts that uncover new value with new kinds of user experiences. Excels in all forms of communication, including using storytelling and narrative to influence and persuade stakeholders. Expert at presenting designs clearly to facilitate useful feedback while shifting approach based on the audience and desired outcome. Impeccable attention to visual detail and a high sense of craft and quality, delivering consistent, polished, and balanced layouts through typography, colour, and visual hierarchy. Extremely comfortable working independently and being a good collaborator, only asking for support for resource allocation and organizational stickiness. As the most senior designer on the team, has developed expert-level design craft and leads multiple dimensions of experience definition. Preferred Skills Experience with digital fitness, wellness, coaching, activity tracking, wearable integrations, training plans, guided content, challenges, achievements, or community-based motivation features. Familiarity with Nike Run Club, Nike Training Club, or comparable consumer fitness products that combine coaching, content, community, personalization, and progress tracking to support athlete goals. #J-18808-Ljbffr Global Sports Jobs Limited