Social Media Manager - TrainHeroic

Social Media Manager

At TrainHeroic, we're on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits.

If you're passionate about sport, human performance, and creating tech that makes a real-world impact, you'll thrive here. As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we're united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don't just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

As Social Media Manager, you will be equal parts storyteller, copywriter, and producer. Your mission is to grow our online reach, engage our audience, and spread our message by leveraging our social media platforms. This position will be responsible for implementing our social media and advocacy strategies. This position is directly responsible for sourcing, creating, scheduling, and analyzing posts across various social media networks. This position works closely with the Marketing, Sales, and Product Teams and reports to the Manager, Social & Multimedia.

You are a lifelong learner with a knack for solving puzzles. You approach challenges as opportunities to grow and teach others. You value team members' input at all levels and actively seek ways to support your colleagues.

Core Functions:

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Generate creative scripting and storyboarding to produce high-value content.
• Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
• Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
• Stay up to date on changes, trends, and best practices across social media platforms.
• Identify opportunities to engage with potential customers.
• Drive organic engagement and traffic to our marketing website.
• Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
• Monitor all social channels and respond appropriately to customer feedback.
• Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
• Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
• Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
• Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
• Work closely with other members of the marketing team to bring stories and experiences to life.
• Coach and mentor junior team members who are actively involved in social media as part of their role.