Brand Program Specialist

Brand Program Specialist

Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

We are seeking a Brand Program Specialist to help the team deliver brand initiatives that differentiate our brand and drive awareness, consideration and pipeline generation. In this role, you will work on brand campaigns, integrated marketing campaigns, product/feature naming, brand identity and brand architecture across all business functions globally.

What you'll be working on:

• Brand Campaign and Brand Identity Project Management:
• Ensure flawless campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.
• Assist in the development of campaign briefs.
• Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.
• Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management, for multiple projects simultaneously.
• Determine where additional cross-functional resources are needed and use collaboration skills to deliver results.
• Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goals.
• Manage campaign timelines with the internal creative team and agency partners.
• Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.
• Work with product marketing and our customer community leads to source data that can be leveraged for brand campaigns.
• Brand Education:
• Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.
• Drive Consistency of Brand Application Across the Organization:
• Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.
• Competitive Analysis:
• Conduct competitor analysis to inform brand strategy and creative and identify opportunities for differentiation and growth.
• Customer/Prospect/Partner Research:
• Work with customer community, partner leads and product marketing team to assist and conduct research on product names, brand campaign creative, etc.
• Budget Management:
• Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.
• Performance Tracking:
• Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.
• Brand Compliance:
• Ensure compliance with brand standards and legal requirements in all brand communications, naming projects and initiatives.

What you bring to the role:

• 3+ years of experience managing branding, advertising or marketing projects.
• Experience in advertising, brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and strong attention to detail.
• Creative thinking and problem-solving abilities.
• Flexible and able to adapt to change.
• Proficiency in relevant software and tools, such as Salesforce, Netsuite and Microsoft Office.

What you'll get from us:

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility there are opportunities for cross training and the ability to attain your next career step within Barracuda.

• Equity, in the form of non-qualifying options
• Career-growth opportunities
• High-quality health benefits
• Retirement Plan with employer match
• Flexible Time Off and Paid Time Off benefits
• Volunteer opportunities