Brand Marketing Manager

Xirena is a Los Angeles-based women's contemporary fashion brand built around laid-back California style, effortlessly chic classics with a twist that blend masculine simplicity with feminine detail. The brand's philosophy is unpretentious: pieces are designed as timeless, easy-to-style essentials, meant to adapt to how each person wears, styles, and accessorizes them, rather than chasing trends. Position Summary The Brand Marketing Manager leads brand-building and relationship-facing marketing at Xirena, owning the company's master marketing calendar, the day-to-day relationship with Xirena's PR agencies (New York and Paris), influencer and affiliate marketing (via ShopMy), traditional/print marketing, and marketing support for wholesale. This role is designed to complement, not duplicate, the work of the Senior Digital Marketing Manager, who owns paid media, SEO, and email/SMS execution. Key Responsibilities Master Marketing Calendar Own and maintain a single, company-wide marketing calendar spanning digital campaigns, PR moments, influencer activity, catalog drops, and wholesale/retail events, so all channels reinforce the same brand story each season. Coordinate calendar inputs from the Senior Digital Marketing Manager, PR agencies, and the Wholesale Director to prevent conflicts and gaps across teams. Align the calendar to the product launch and buying/collection calendar. Public Relations Serve as the primary day-to-day contact with Xirena's PR agencies in New York and Paris. Brief agencies on brand priorities, product launches, and key moments; manage media strategy and coverage tracking. Coordinate with the PR agencies' seeding and creator relationships to avoid duplicating ShopMy-driven gifting efforts. Influencer & Affiliate Marketing Own Xirena's influencer and affiliate marketing program, including creator recruitment, gifting/seeding logistics, and commission/affiliate structuring on ShopMy. Track and report on creator performance and influencer-driven revenue (GMV). Traditional & Print Marketing Collaborate on Xirena's in-home catalog program: creative brief, content, print and mail-house vendor management, and drop calendar. Wholesale Marketing Support Partner with the Wholesale Director on trunk shows, providing marketing support and coordination alongside the Wholesale Director's ownership of the retailer relationship and logistics. Produce marketing creative and collateral for key retailer partnerships and shop-in-shop programs. Cross-Functional Collaboration Partner with the Senior Digital Marketing Manager on brand campaign themes and creative briefs that feed paid social, paid search, and email/SMS campaigns. Partner with the Creative Director on brand aesthetic and creative sign-off across all owned channels. Report regularly to the Head of Global Sales and Marketing on calendar status, PR coverage, influencer/affiliate performance, and wholesale marketing initiatives. Qualifications Bachelor's degree in Marketing, Communications, or a related field. 3+ years of brand or marketing experience, ideally in fashion, apparel, or another contemporary consumer category. Hands-on experience with ShopMy or a comparable influencer/affiliate marketing platform. Experience managing external marketing and/or PR agencies. Experience with print/catalog marketing production is a plus. Exposure to wholesale marketing (trunk shows, key account marketing, shop-in-shop) is a plus. Strong project management skills, with the ability to run multiple channels and stakeholders at once. Excellent written and verbal communication skills. Detail-oriented, collaborative, and comfortable operating in a fast-paced, lean team environment. Physical Requirements & Work Environment While performing the duties of this job, the employee is regularly required to sit for extended periods and use a computer, keyboard, and phone. The employee may occasionally be required to stand, walk, bend, or lift and carry items up to 15 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. 80-100k Our policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital or family status, veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes #J-18808-Ljbffr