Brand + Marketing Specialist

Job Description

Job Description

POSITION SUMMARY 

The Brand + Marketing Specialist is responsible for the development, coordination, and execution of Solis Health Plans’ brand and marketing initiatives across internal and external channels. This role manages assigned marketing projects from intake through completion, ensuring deliverables are timely, accurate and compliant with applicable regulatory requirements. The Specialist works cross-functionally with internal departments and external partners to develop marketing communications, campaigns, digital content, and brand materials that support organizational objectives. The ideal candidate brings prior professional marketing experience, strong written and verbal communication skills, attention to detail, and the ability to independently manage multiple priorities in a fast paced environment

This position is onsite Monday-Friday.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Support the development, review, and submission of brand and marketing materials in alignment with internal compliance and CMS regulatory requirements. 
• Manage assigned marketing projects from intake through completion, including timelines, stakeholder coordination, reviews, approvals, production, and final delivery.. 
• Proofread, edit, and coordinate bilingual (English & Spanish) content and translations to ensure accuracy, consistency, and brand alignment.
• Develop and execute content for digital and social media channels, including written content and visual assets.
• Manage internal communication requests, ensuring messaging is timely, accurate and approved by appropriate stakeholders, including copy and basic visual assets. 
• Partner with internal departments to identify marketing needs and recommend appropriate communications, materials, or marketing solutions.
• Maintain document management, version control, and tracking of marketing assets across internal systems and shared platforms.
• Communicate campaign objectives, timelines, and deliverables to the Solis team, and provide instructions for usage and promotion.
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content and lead generation.
• Collaborates with internal departments to support the strategy, development, and implementation of materials.
• Ensures that all marketing materials follow CMS guidelines and are filed appropriately with compliance.
• Manage promotional merchandise and the giveaway storefront in collaboration with Sales, including inventory, product availability, fulfillment, and vendor coordination.
• Assist with the planning and execution of company marketing initiatives, events, campaigns, and other departmental priorities as assigned.

The above statement reflects the general duties considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all work required that may be inherent in the position.

QUALIFICATIONS AND EDUCATION

• Required: Bilingual in English and Spanish, with strong written and conversational proficiency. 
• Bachelor’s degree in marketing, Communications, Advertising, Public Relations, or related field; equivalent professional experience may be considered. 
• 2–4 years of professional experience in marketing, communications, branding, advertising, or a related field.
• Healthcare or Medicare experience is preferred but not required.
• Demonstrated experience managing multiple marketing projects and deadlines simultaneously.
• Experience developing content for multiple channels, including digital, print, social media, and internal communications.
• Ability to work independently while collaborating effectively across departments.
• Ability to prioritize competing assignments and adapt to changing business needs.
• A keen eye for aesthetics and details.

KNOWLEDGE AND SKILLS

• Strong written, verbal, and interpersonal communication skills.
• Strong project management and organizational skills with demonstrated ability to independently move projects forward.
• Working knowledge of branding, marketing communications, digital marketing, social media, and content development.
• Strong proofreading and editing skills with exceptional attention to detail.
• Ability to interpret project objectives and translate them into clear marketing deliverables.
• Ability to collaborate effectively with employees at varying levels of the organization and manage stakeholder feedback.
• Strong judgment and problem-solving skills, including the ability to identify issues and recommend solutions.

WORKING CONDITIONS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.
• Fast-paced office environment.
• Highly regulated environment.
• Interacts with patients, family members, staff, visitors, government agencies, etc, under a variety of conditions and circumstances.

This work requires the following physical activities: climbing, bending, stooping, kneeling, reaching, sitting, standing, walking, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity. The work is performed indoors. Sits, stands, bends, lifts, and moves intermittently during working hours. May be sitting for a prolonged period.

The work schedule is approximate, and hours/days may change based on company needs. All full-time employees are required to complete forty (40) hours per week as scheduled, including weekends and holidays as needed. May require some OT during varying seasons of the year.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must be able to frequently lift up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to use hands to finger, handle, or feel; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. Specific vision abilities required to this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

PERFORMANCE MEASUREMENTS

• Timely and accurate completion of assigned marketing projects and deliverables.
• Quality, accuracy, and brand consistency of work.
• Effective management of multiple priorities and deadlines.
• Responsiveness and effectiveness in cross-functional collaboration.
• Compliance with company policies, brand standards, and applicable regulatory requirements.
• Demonstrated ownership, initiative, and accountability for assigned responsibilities.
• Attendance and punctuality.

This Job Description may be modified at any time at the discretion of the employer as business operation may deem necessary. This does not constitute an employment agreement and may not include all duties.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. The incumbent must be able to work in a fast-paced environment with demonstrated ability to juggle and prioritize multiple, competing tasks and demands and to seek supervisory assistance as appropriate.