Vice President, Analytics

Vice President, Analytics

Company description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world.

Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more.

Responsibilities Role Objectives: Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients' business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time.

Qualifications B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field 10+ years of experience working in an Analytics capacity 5+ years in a managerial and client facing experience Agency experience highly preferred Knowledge of Digital Media, Marketing/Advertising industries highly preferred Experience working with Python, R programming languages Experience working with relational databases, SQL Experience growing and cultivating Analytics talent Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients Ability to develop frameworks for steering complex analytics projects Strong analytical thinker with an abundance of intellectual curiosity Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases Experience with third party research partners such as GfK, Nielsen and comScore Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency Experience working with Engineering and Product teams Expertise in managing and querying relational databases Knowledge of cloud computing environments: AWS, Azure, GCP Expertise in ad verification tools such as IAS, Moat, etc Expertise in using or analyzing data form DMPs and DSPs Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement

Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $168,150.00 - USD $269,217.00/Annually.