Senior Campaign Manager

Senior Campaign ManagerThis role will own how demand is captured, nurtured, and converted across a complex, segmented go-to-market environment. You'll have significant influence over campaign strategy, channel mix, and the way marketing contributes to pipeline and revenue. The position combines strategic thinking with hands-on execution across SEM, SEO, email, social, and content. You'll use data, experimentation, and AI-enabled workflows to continuously improve campaign performance and conversion. Working closely with Sales and Marketing, you'll ensure targeting, messaging, and lead-generation efforts remain aligned with business goals. As a senior contributor, you'll also help turn successful testing and optimization approaches into repeatable practices across the wider team.Accountabilities:Build and execute demand generation strategies designed to support sales and revenue targets across a segmented go-to-market environment.Develop, manage, and optimize multi-channel campaigns spanning SEM, SEO, email, social media, and content marketing.Shape campaign strategy and channel mix based on business priorities, audience needs, buyer behavior, and performance data.Design and run A/B tests and conversion rate optimization initiatives to improve campaign effectiveness throughout the buyer journey.Use AI-enabled tools to accelerate campaign analysis, experimentation, and optimization while maintaining appropriate human oversight.Identify successful testing approaches and develop repeatable frameworks that can be adopted across the broader marketing organization.Monitor campaign performance and translate data into clear, actionable recommendations for marketing and sales stakeholders.Partner closely with Sales and Marketing teams to align targeting, messaging, demand generation, and lead conversion objectives.Continuously evaluate the buyer journey and identify opportunities to improve engagement and conversion at different stages.Help shape the overall demand capture strategy rather than simply executing an established campaign playbook.Requirements:6–8 years of marketing experience, including at least 2 years designing and executing marketing campaigns.Proven track record of delivering successful campaigns within technology, software, or similarly complex business environments.Experience working in segmented or sophisticated go-to-market organizations with multiple audiences, channels, and buyer journeys.Strong understanding of the modern buyer journey and how to engage and convert audiences throughout different stages of the funnel.Demonstrated ability to use campaign data and performance analytics to guide marketing decisions and optimize investment.Experience with experimentation, A/B testing, and conversion rate optimization.Strong understanding of demand generation, campaign strategy, and multi-channel marketing.Advanced AI fluency, equivalent to the ability to redesign campaign testing or reporting workflows using AI, build optimization approaches others can adopt, and rigorously validate AI-generated recommendations before acting on them.Strong collaboration skills and the ability to work effectively across Sales and Marketing toward shared revenue goals.Hands-on experience with HubSpot and Salesforce is a plus.Comfortable working in a high-growth environment characterized by changing priorities, high standards, and continuous improvement.Strong ownership, adaptability, curiosity, and ability to operate independently without relying on a detailed playbook.Benefits:U.S. salary range of $114,000–$151,000 USD.Unlimited paid holiday.Participation in a company share program.Paid parental leave, including 6 months fully paid for primary caregivers and 2 months for secondary caregivers after one year of service.Annual learning budget of €300, with additional support available for high performers.Monthly dedicated development time focused on exploring, developing, growing, and elevating professional skills.Work-from-anywhere flexibility, including the ability to work abroad for several weeks each year.Relocation options available after one year.Flexible and hybrid working options.Home office setup budget and monthly work-from-home allowance.Access to Claude tokens to support workflow automation and more efficient ways of working.Additional location-specific benefits, which may include healthcare, retirement plans, team events, and other perks.Remote-first working environment with a strong focus on autonomy, ownership, collaboration, and continuous learning.Opportunity to shape demand generation strategy and directly influence pipeline and revenue in a fast-growing technology environment.