Associate Director, Performance Creative (New York)

US NY New York / US TX AustinMarketing & Brand – Digital Marketing /Employee - Regular/Permanent /HybridWe're looking for an Associate Director of Performance Creative to lead the performance creative strategy, development, and optimization of performance marketing across Bumble's growth channels.This is a highly collaborative, hands-on role that sits at the intersection of creative, performance marketing, and consumer insight. You'll partner closely with Growth Marketing to develop creative that drives user acquisition, engagement, and retention while continually testing, learning, and improving performance.This role requires someone who is equally comfortable developing creative strategy, rolling up their sleeves to create and iterate assets, and partnering with agencies and contractors to scale creative output.What You’ll OwnPerformance Creative StrategyLead the development of the creative strategy across performance marketing channels, including Meta, YouTube, Google, App Store Optimization (ASO), CRM/Lifecycle, and emerging platforms.Define the translation of audience insights, testing results, and consumer behavior into messaging frameworks and creative concepts that improve acquisition and engagement.Own trade off decisions between short-term performance optimization with long-term brand consistency.Creative Development & OptimizationLead the development of performance marketing creative across video, static, motion, landing pages, messaging, and other growth assets.Build and continuously evolve a robust creative testing roadmap, identifying new hypotheses, audiences, messages, and formats to improve performance.Partner closely with Performance Marketing to analyze results, identify insights, and rapidly iterate creative based on learnings.Champion a test-and-learn culture where experimentation, speed, and continuous optimization are core to how the team operates.Creative ExecutionBe hands-on in the creative process—from concepting and messaging through creative reviews and occasional asset development.Manage agency and freelance budgets/contracts and hold final approval on external creative partnershipsDefine the creative quality and speed standards used across the performance marketing functionCross-Functional PartnershipWork closely with Growth Marketing, Brand, Product Marketing, Lifecycle Marketing, Analytics, and Product teams to align creative strategy with business priorities.Serve as the org’s recognized expert on performance creative strategy, setting the frameworks other teams adopt for messaging and creative directionHelp shape creative systems, workflows, and processes that increase creative velocity and operational efficiency.What You Bring6+ years of experience in performance creative, growth marketing, creative strategy, or integrated creative leadership within consumer technology, mobile apps, ecommerce, or high-growth brands.Proven experience developing performance marketing creative that drives measurable business results.Deep understanding of Meta, YouTube, Google, CRM/Lifecycle marketing, and App Store Optimization creative best practices.Strong experience building creative testing frameworks and using data to inform creative decisions.Excellent creative judgment across copy, messaging, design, video, and content.Ability to move seamlessly between strategy and execution in a fast-paced environment.Strong cross-functional collaboration and stakeholder management skills.Experience managing agencies, freelancers, or external creative partners.Mentor creative team members on creative best practices, raising the skill level of the broader teamSuccess in This RoleSuccess will be measured by:Improved creative performance across acquisition and engagement channels.Increased creative testing velocity and quality of insights generated.Strong partnership with the Performance Marketing team.Development of scalable creative systems and workflows.Delivery of high-quality creative that drives measurable business growth while strengthening the Bumble brand.Leadership ExpectationsLead with curiosity, creativity, and a customer-first mindset.Be both a strategist and a maker—comfortable developing creative direction while also contributing directly to the work.Foster a culture of experimentation, rapid learning, and continuous improvement.Build trusted partnerships across Marketing, Product, and Analytics.Inspire exceptional creative work through collaboration, high standards, and thoughtful leadership.$190,000 - $225,000 a yearAbout UsBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI FluencyAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.Final CompensationWill be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.Benefits & PerksInsurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.Unlimited PTO + 1 company-wide week off + Focus Fridays every weekFully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money LineMaternity and Fertility benefit + 26 week paid parental leave Premium App AccessInclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.For further information on how we hold and manage your data, please refer to our Privacy Policy.