EVP, Account Director

Account Services --> EVP - Account ServicesFort Lauderdale, FL • ID: 5304 • Full-Time/RegularOverall ObjectiveThe EVP, Account Director is responsible for gaining efficiencies, securing new and existing base of business, and maximize the talents of staff. Oversees a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.ResponsibilitiesNew Business:Develop contact strategy to aggressively stay on radar of new business prospectsCreate and negotiate new business proposals and contracts for Automotive clientsInitiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and resultsCreate atmosphere that demands a business-building approach to Automotive Client’s business.Utilize Agency resources to develop plans to grow businessManage new business development process to build and nurture existing client relationships and eventually develop new onesClient Leadership:Responsible for lead strategy role in all business efforts for key accounts.Work with client(s) within division as needed to secure and grow client and agency businessMonitor agency trends to anticipate Client needs, keeping the agency in a leadership position rather than reactionary positionMonitor and grow the key client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategiesLead staff to assist in developing client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required resultsConduct annual strategic review/input sessions with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needsDevelop business strategy solutions with comprehensive action plansIntegrate long-term strategy with short-term tacticsInternal:Work with VP’s and SVP’s in operational strategy planning, forecasting and goalsOversee development of key client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required resultsAnalyze sales and result data to identify trendsReview and discuss results, performance changes and issues pertaining to Client performanceRemain in constant communication with Executives to ensure accurate reporting and understanding of market conditions that could affect business performanceIntegrated Media:Oversee research, development, sales and marketing strategies to successfully install new products and services or to revise existing product linesOversee new product development and existing product enhancementReview sales/marketing programs and short and long-term sales strategies and objectivesBuild client relationships that result in an increase in client revenue through effective and efficient business solutionsWork with SVP to identify continuously changing client needs and make appropriate sales presentations of how those needs can be met through the effective use of our integrated marketing products and servicesRequirementsPrevious experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive or other related position in a full-service agencyExperience working with Automotive clients is required.Tier 2 and/or Tier 3 Automotive experience is highly preferredMust have 15+ experience in the Advertising and Marketing IndustryProven sales/lead generation experience of advertising, marketing, media services solutionsStrong knowledge of the operations and functions within advertising and/or marketing companies, and the proven ability to sell solutions related to those organizationsAdvertising, marketing, and/or media solution selling strongly preferred.Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and businessA strong account management background, including past experience managing client accounts and supervising account teamsProven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skillsGreat relationship building qualitiesExperience identifying superior business building opportunitiesProven ability to manage multiple tasks while working independentlyStrong attention to detailExcellent communication skills, both written and verbal, with people at all levels of an organization