Director, Marketing & Partnerships

Job Description

Job Description:\n\nAbout the job\nThe Paley Center for Media, the world’s leading nonprofit institution dedicated to preserving and engaging the public in the exploration of the powerful culture shaping influence of media, is hiring a Director, Marketing & Partnerships. In addition to operating and maintaining the Paley Archive, the Paley leads the prestigious Paley Media Council and operates The Paley Museum in Midtown Manhattan, offering venerated programming across the fields of media, tech, gaming, sports, and entertainment. As Paley marks its 50th year in operation, this strategic, high impact leadership position will play an important, collaborative role in building on the organization’s remarkable legacy to forge its exciting next chapter. \n\nThe Director will help expand the Paley Center's impact and reputation by conceiving, organizing, deploying, and evaluating multiple simultaneously running campaigns that cultivate partnerships and public engagement, build visitor traffic, grow and engage membership communities, and elevate brand awareness and affinity. . This role is key to advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving ambitious visitor growth, and leading strategic marketing campaigns from conception to execution through a multi-channel suite of traditional and cutting-edge tactics.\n\nThe Director is an industrious, agile, and high energy strategic partner and right hand to the VP, Marketing & Communications and collaborates with all teams in identifying new opportunities, executing special projects, evaluating tactical approaches for return on investment, and aligning marketing and partnership efforts with organizational goals.\n\nResponsibilities \nThe Director is responsible for growing the Paley brand through strategic campaigns and partnerships that propel the following institutional goals:\n\nDriving high volume visitor traffic to the flagship Paley Museum in NYC\nMaximizing tickets sales and registrations to ensure sold-out events in NY and LA\nSignificantly growing memberships across all levels including public and industry\nDriving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives\nIncreasing viewership and engagement with Paley’s digital content\nExpanding and retaining Paley’s marketing partners and new audiences to drive its mission\nAdvancing brand visibility, recognition, reputation, and affinity\n\nAudience Development & Team Leadership\n\nDesign and implement audience development strategies to drive attendance, ticket sales, and membership\nIdentify and explore new audience segments through data analysis, community outreach, and collaborative promotions\nLead strategic outreach for major exhibitions, tentpole events, and invitation-only programs\nConduct market and audience research and integrate insights into campaign planning\nSupervise and support the Audience Development Manager to achieve growth and visitation goals across all programs\nUse internal data and external research to design audience journeys, profiles, and segmentation to deepen engagement and expand visitation \n\nCreative Direction & Campaign Management\n\nOwn development and execution of successful creative marketing campaigns, developing budgets and workflows, collaborating with internal teams, and assigning and project managing the work of colleagues, agencies, and contractors for developing compelling sales collateral\nConceive innovative ad campaigns and identify key outlets and partners to reach key audiences and demographics\nDevelop campaign briefs, messaging frameworks, A/B testing models, and creative direction aligned with brand voice and strategic goals\nDirect the Creative Services team as well as contractors and vendors in the creation and production of print, digital, and video marketing materials, advertising assets, and sales collateral\nMonitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to adjust the sails in real time or optimize future efforts\n\nPartnership Development & External Relations\n\nEstablish the Paley as a go-to destination and premium co-brand opportunity by proactively identifying and cultivating high-value partnerships with NYC-based organizations with aligned audiences through high-touch engagement\nServe as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports and negotiate/manage partnership terms, deliverables, benefits, and timelines with support from legal and finance\nRepresent the Paley Center as a brand ambassador at events and in stakeholder meetings\n\nAdditionally\n\nPartner internal\nly to leverage the CRM for segmented outreach and partnership engagement\nEngage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts and energizing employees to do the same to amplify reach and foster community engagement\nParticipate in other projects as assigned by Paley executive team\n\nCore Competencies\nOur successful employees are:\n\nHighly organized with proven ability to meet deadlines and budgets\nOutstanding leaders able to lead cross-functional teams\nAble to organize, manage and execute simultaneous priorities to success and to delegate tasks appropriately\nOutstanding verbal communicators with superior business writing skills\nPositive and professional with excellent interpersonal skills\nAble to prioritize competing tasks while maintaining attention to detail\nResourceful, creative problem solvers, with strong research skills\n\nQualifications \n\n10+ years of experience in marketing, partnership development, and brand strategy within ticketed media, entertainment, or cultural institutions\nProven ability to bring innovative and creative approaches to the shifting landscape of marketing to yield results, strategically growing external partnerships and audience engagement and conversions\nDemonstrated success leading campaign vision and strategy to own and lead creative campaigns, direct internal and external creative teams, and successfully impact organizational goals\nStrong understanding of digital and experiential marketing trends and data-informed analysis\nOutstanding interpersonal skills with C-suite of corporate partners, a prominent outside Board, and peer executives\nHighly collaborative, strong consensus builder able to influence and drive the business forward\nNights, weekends, and early morning/evening hours required to support live events and museum programming, with occasional travel\nPreference to work in-person in a cohesive, collaborative, high-energy, in-office environment\nBachelor’s degree strongly preferred\nBilingual fluency in Spanish a plus\n\nTotal Compensation Range: $100,000 - $160,000\n\nEqual Employment Opportunity Statement \nThe Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.\n\nAbout The Paley Center for Media \nThe Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.\n\nThe Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.\n\nAt the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.\n\nPreviously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org.\n\nEqual Employment Opportunity Statement \nThe Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.