Senior Director, Head of Marketing - Data Licensing and AI Services

About the Opportunity: We are seeking an innovative Senior Director, Head of Marketing to help lead the growth and marketing strategy for the Shutterstock Data Licensing and AI Services Business. This role will focus on creating and implementing a high‑impact marketing strategy across data licensing and model training services, with an emphasis on market awareness, lead generation, customer acquisition, and retention across multiple new and existing customer segments. Working closely with the Model Training Leadership team and the broader Shutterstock marketing operations and brand team, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives. Responsibilities Define and drive the overarching marketing strategy for the Model Training Business Unit, focusing on demand generation, customer and channel partner growth, and retention across diverse market segments. Identify opportunities for expansion and growth within the market by analyzing industry trends, customer needs, and competitive landscapes. Develop and prioritize lead generation, nurturing, retention, and channel partnership strategies, working closely with the Revenue Lead to align marketing goals with revenue and bookings objectives. Partner closely with relevant Shutterstock departments and resources to ensure effective execution and alignment of marketing activities with divisional goals. Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Model Training Business Unit. Establish metrics and KPIs to evaluate marketing campaign performance and continuously measure and optimize, leveraging insights to continuously improve and adapt strategies to meet evolving business needs. Act as the primary marketing representative for the Model Training Business Unit, providing regular updates and insights to senior leadership and cross‑functional partners on performance, opportunities, and strategic direction. Develop a comprehensive understanding of the business and introduce innovative ideas to support Model Training business growth, including content creation, partner and industry events, and speaking opportunities. Qualifications 7–12 years of B2B marketing experience with a focus on content, technology, data, AI and/or digital media solutions. Proven experience developing and executing comprehensive marketing strategies that drive business growth and customer retention. Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, marketing automation) and a data‑driven approach to campaign optimization. Exceptional communication and presentation skills with a track record of successful cross‑functional collaboration, particularly with revenue, product, and customer advocacy teams. Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry. Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred. Compensation 210,000 – 245,000 per year (Base salary) in New York Commission‑eligible roles expressed as on‑target earnings (base and commission). Benefits Competitive benefits package including health, wellness, and financial benefits. Flexible work arrangements combining home and office, and generous professional development opportunities. Equal Opportunity Statement Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. #J-18808-Ljbffr Shutterstock, Inc