Subaru Care Connect Liaison

We are seeking a highly motivated and results-driven Subaru Care Connect Liaison to lead and execute our customer upgrade and vehicle acquisition strategy. This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach. The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies. Jim Keras Subaru has served the Memphis, Tennessee community and its surrounding areas for over 50 years. We're a family-owned organization and pride ourselves in upholding the Subaru Love Promise in all we do. Why should you join? Competitive Payplan 5 day work week (closed on Sundays, 1 weekday off) Great benefits package Friendly, employee-centric work atmosphere All Jim Keras Automotive Full-Time Employees Receive Medical Insurance Dental Insurance Vision Insurance 401(k) Paid Vacation Days Annual Christmas Party Annual Christmas Bonus (based on tenure) Employee Vehicle Purchase Program Employee Discounts on Parts and Service Employer Paid Lunches Every Saturday Key Responsibilities Lead and manage the dealership’s Subaru Trade-Up Advantage program Identify and engage current Subaru owners to present trade-up opportunities Proactively contact customers via phone, text, and email to generate appointments Analyze customer equity positions and ownership cycles to create upgrade opportunities Coordinate with sales managers to structure competitive trade-in offers Work closely with the service department to identify service lane opportunities Maintain accurate and detailed CRM records of all customer interactions Set, track, and achieve monthly performance goals and KPIs Assist in training and mentoring team members on trade-up strategies Drive both new vehicle sales and used inventory Required Skills & Qualifications Previous automotive sales experience preferred (Subaru experience a plus) Strong communication and interpersonal skills Proven ability to build rapport and close deals Self-motivated with a high level of accountability Experience with CRM systems and follow-up processes Ability to manage multiple customer interactions and priorities Strong organizational and time management skills Comfortable working in a fast-paced, performance-driven environment Preferred Qualifications Experience in equity mining, BDC, or vehicle acquisition roles Leadership or team management experience Familiarity with dealership sales processes and inventory management Compensation & Benefits Hourly pay: $18.75/hour Performance-based bonuses with strong earning potential Opportunities for advancement within the dealership Paid training and ongoing development Health, dental, and vision insurance (if applicable) Paid time off and employee discounts This is a unique opportunity to take ownership of a high-impact program within the dealership. As the Subaru Trade-Up Advantage Sales Director, you will play a key role in driving customer loyalty, increasing sales volume, and building long-term client relationships. #J-18808-Ljbffr