Operations Assistant

About the Role 360 PT & Wellness is a physical therapy and wellness practice serving the Dallas/North Texas area, specializing in pelvic health physical therapy, orthopedic physical therapy, and wellness services including functional medicine and regenerative therapy services. We’re growing fast and are looking for a detail‑oriented, punctual, proactive Operations Assistant to keep our business running smoothly behind the scenes. This is an in‑person role that touches nearly every part of the business — from patient scheduling and insurance verification to marketing execution and client follow‑up. If you love systems, are attentive to detail, organized, have excellent customer service skills, thrive on variety, and want to be a true right hand to a growing practice owner, this role is for you. What You’ll Own Patient Operations & Scheduling Schedule and manage patient appointments across our service area. Verify insurance eligibility and benefits for incoming patients. Fax plans of care and handle associated clinical admin tasks. Follow up with current and past clients to support continuity of care. Send birthday cards and other touchpoints to maintain client relationships. Sales & Lead Development Act as a Sales Development Representative (SDR): follow up on warm, cold, and lapsed leads. Manage and respond to inbound inquiries from Instagram, Facebook, the website, and Stan Store. Support workshop enrollment and coordinate logistics for live events. Marketing & Content Operations Run and manage paid ads (Instagram/Facebook) – setup, monitoring, and reporting. Deliver marketing materials to local referring partners. Execute weekly email marketing campaigns using GoHighLevel (GHL). Send newsletters and maintain the subscriber list. Build and update funnels and landing pages in GoHighLevel. Assist with setting up and promoting workshops and digital product launches. Create graphic design assets including social media, marketing materials, and promotions. Record and edit video content optimized for social media platforms (Instagram Reels, etc.). What We’re Looking For 1–3 years of experience in operations, admin, or virtual assistant work – healthcare or wellness background a plus. Comfortable working independently and managing multiple priorities without being micromanaged. Experience with GoHighLevel (GHL) or similar CRM/marketing platforms strongly preferred. Familiar with Instagram for business, Meta Ads Manager, or willing to learn quickly. Excellent written and verbal communication – you will represent the brand in emails, DMs, and client follow‑ups. Highly organized, deadline‑driven, extreme attention to detail, and responsive during business hours. Comfortable with insurance verification processes (healthcare admin experience a plus). Spanish‑speaking (a plus). Schedule & Expectations This is a part‑time to full‑time role, depending on fit and availability. Primary working hours are during normal business hours – after‑hours emergency coverage as needed. This is an in‑person role based in Plano, TX. #J-18808-Ljbffr