Content & SEO Manager

Job Description

Job Description

Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work®!

We are looking for a full-time Content & SEO Manager to join our Marketing team. As a Content & SEO Manager, you’ll be responsible for creating and managing high-quality, engaging content that drives organic growth and enhances brand visibility. As a key contributor to our content strategy, you’ll write diverse content types, including articles, blog posts, press releases, email newsletters, video scripts, case studies, and LinkedIn posts, ensuring each piece is SEO-optimized and meets our high standards for quality and relevance.

If you thrive in a dynamic, fast-paced environment, excel in storytelling & communications, and are eager to make a substantial impact in your career, we encourage you to apply.

This is a hybrid position (4 days in office, 1 day remote). We are located in Santa Clara, California, and are looking for local candidates only.

Candidates with authorization to work in the US only.

What We Do:

VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision-making process.

If this sounds like the perfect role and workplace for you, we encourage you to apply for this position! VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.

Requirements

Responsibilities:

• Write high-quality, engaging content, including articles, blog posts, press releases, email newsletters, video scripts, case studies, and LinkedIn posts.
• Conduct thorough keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Stay updated on SEO trends, AI SEO tools, algorithm changes, and content marketing strategies to ensure our content strategy remains competitive and innovative.
• Manage press releases via our partner sites and agencies.
• Create and maintain a streamlined quarterly content calendar.
• Proofread, edit, and publish content in our proprietary CMS and in WordPress.
• Perform quality control of all content and be fully accountable for the final published content.
• Publish and QA each article/blog once it’s live, troubleshoot if necessary.
• Brainstorm new content ideas with the larger marketing team to develop a comprehensive content strategy that aligns with business goals and drives organic growth.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience. Proactively identify broken links, website content rendering, and duplicate content issues
• Provide monthly performance reports using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor content performance, keyword rankings, and gaps, offering actionable insights for optimization.
• Potential opportunity to manage a content specialist.

Required Skills:

• Minimum of 3-5 years of content marketing and SEO principles, including latest AI SEO experience
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and a data-driven approach to measuring content effectiveness.
• Exceptional writing, editing, and proofreading skills with the ability to create engaging content that resonates with the target audience.
• Strong experience using CMS (eg. WordPress). Knowledge of HTML, CSS is preferred.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Qualifications:

• Bachelor’s degree in English, Journalism, Communications, or a similar field.
• Experience in international marketing is a strong plus.

Salary range: $100,000 - $140,000. Salary is dependent on experience and qualifications.

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance