Principal Marketing Scientist

• The Marketing Science team at Snap helps advertisers get the highest possible ROI from Snap’s ads platform by using advanced measurement and analytics
• We equip our Sales teams with what they need to be quantitatively driven, act as consultative partners to advertisers through training, tooling, and measurement best practices, and partner closely with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective, efficient, and customer‑centric
• We’re looking for a Principal Marketing Scientist to join Snap inc.!
• Set and influence the measurement strategy for Snap’s third-party (3P) ecosystem, aligning solutions with business priorities, industry standards, and evolving advertiser needs
• Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
• Serve as a strategic advisor to senior executives at measurement partners and agencies, strengthening Snap’s reputation across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling (MMM) solutions
• Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics
• Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
• Establish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governance
• Contribute to quarterly partner business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics
• Use data and partner insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
• Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Lactation rooms (based on office location) and breastmilk shipping coverage
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 15 sick and safe days per year
• 12 paid holidays per year
• Meditation and yoga classes
• Social gatherings, team outings, and volunteering programs
• Speaker series, classes, and subscriptions to educational programs
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologiesAbility to balance strategic leadership with hands-on problem solving across enablement, budgeting, partner management, measurement strategy, and individual-contributor initiativesDeep expertise in digital advertising measurement, including Brand, Direct Response (DR), Web, App, Attribution, Incrementality, and MMMAdvanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to oversee technical work and contribute hands-on when neededExcellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiencesStrong cross-functional and partner leadership skills, with a track record of influencing senior stakeholders, external partners, and roadmaps without direct controlAdaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practicesExperience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research companyBachelor’s degree in a quantitative or business field or equivalent years of practical work experience10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 9 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant field + 6 year of post-graduate advanced analytics and measurement experienceAdvanced degree in business, mathematics, economics, engineering, or a related fieldExtensive experience working with advertisers of varied sizes and verticals across both Brand and DR measurementDirect experience at an advertising measurement company or within a related measurement-focused functionExperience developing teams or leading peers through coaching, influence, and capability buildingDemonstrated success building relationships with clients, agencies, measurement partners, and C-level stakeholdersExperience in analytics or measurement leadership rolesExpertise in partner ecosystem methodology and research, including evaluating solutions, making investment or go/no-go decisions, and using data to shape measurement strategy